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Bachelor's degree in Brand Management

Macromedia University of Applied Sciences
Program overview
7 semesters
Full time
Bachelor's degree
Scholarships available
Start dates
October 2022

October 2023

October 2024
brand management student

Program description

Are you interested in brands, communication and advertising and would like to complete your bachelor's degree in this field? Do you see your dream job in a creative, innovative and communicative environment? Then our bachelor's programme with a specialisation on brand management, communication and advertising is the perfect match for you.

Contents of the Brand Management (B.A.) programme

In this bachelor's programme, you will receive practical and theoretically in-depth training to operate successfully in national and international business. You will acquire knowledge in the fields of media, communication and management.

You will carry out trend and market research projects, develop practical measures for print and outdoor advertising, implement radio, TV and cinema commercials and design online advertising. Among other things, the curriculum includes:

  • Basics of brand management and integrated communication
  • Media planning and targeting
  • Campaigning and crossmedia
  • Advertising psychology
  • Performance marketing and social media
  • Special topics of brand communication and advertising


Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Admission requirements

Admission requirements are as follows:

  • Recognised secondary school leaving certificate
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Letter of motivation
  • Personal interview (optional)

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Tuition fees

Partial scholarships available

Tuition fees

5,300 € per semester

One-off registration fee

  • 500 € (EU students)
  • 750 € (Non EU students).


Degree awarded

Students on this B.A. programme are awarded one of the following bachelor's degrees:

  • Bachelor of Arts in Media Management with specialisation in Brand Management
  • Bachelor of Arts (Hons) in Brand Management

Career opportunities

Career prospects after graduation

This B.A. programme qualifies you for a professional position in strategic and operational marketing. Potential employers are international network agencies, creative agencies, media planning agencies and marketing departments in roles such as:

  • Brand Manager
  • Brand Communications Manager
  • Brand Consultant
  • Account Manager
  • Strategic Planner
  • Customer Experience Manager
  • Content Strategist
  • Online Marketing Manager
  • Social Media Manager
  • Media Planner
  • Digital Planner

Contact school

Want to know more about this program, Bachelor's degree in Brand Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Macromedia University of Applied Sciences - Bachelor and Master Programmes

Choosing a university is an important life decision. It's the place where you lay the foundation for your future career network and discover your chosen area of work and start to mould your professional identity. We are delighted that you've...

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Why study at Macromedia University of Applied Sciences

  • Globally recognised state-approved degrees
  • A wide network of more than 500 partners
  • Practice projects with well-known companies
  • State-of-the-art media labs and facilities
  • Small classes and individual guidance
  • Strong career prospects after graduation
  • Campuses in major media metropolises: Berlin, Munich and Cologne
  • International students from all continents
  • Programmes entirely in English

Contact info

Macromedia University of Applied Sciences

International Office, Mehringdamm 33
10691 Berlin

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Contact school

Want to know more about Bachelor's degree in Brand Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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