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Macromedia University of Applied Sciences - Bachelor and Master Programmes

Developments in our society follow the rhythm of technological progress, between the cornerstones of globalisation and the unstoppable digitalisation.  As the digital technologies drive changes in every aspect of our societies and economy, there is a need to train highly skilled digitally competent managers, innovators and experts who can shape these changes and capitalise on the opportunities presented by them. Macromedia University follows these developments in its capacity as a university and conceives itself as a place for reflecting on all aspects of media and business.

Macromedia University is one of the largest private German universities for professionally-oriented study programmes in media, communication, management, film and journalism with around 100 professors and 3000 students. Our international students come from 80 different countries.  

How to anticipate future opportunities and challenges brought on by digital transformation? What tools, processes, and concepts are critical in guiding businesses as we enter the age of Industry 4.0? These and many other pertinent questions about the global media, digital transformation and business world are addressed by the Macromedia University of Applied Sciences. With an interdisciplinary approach and curriculum, we empower graduates to be versatile in diverse areas, especially through the combination of creative approaches, technical skills and strong management skills. As the ‘university for digital transformation’, we instil in them a positive attitude towards change and the confidence to shape these changes. This motto is also conveyed through our slogan "you change".

The programmes of Macromedia University cover the broad spectrum of modern careers that are prevalent and emerging in the digital era, from media, business and content related jobs to the creative fields of design and film. In the undergraduate level, the university offers specialisations in Media Design, Media and Communication Management, International Management, Film Directing, Fashion Design, and Fashion Management. A broader range of specialisations is offered in German. The Macromedia Graduate School offers eight English-taught specialisations in the fields of media management, design and business.

Why Study at Macromedia

  • Globally recognised state-approved degrees
  • A wide network of more than 500 partners
  • Practice projects with well-known companies
  • State-of-the-art media labs and facilities
  • Small classes and individual guidance
  • Strong career prospects after graduation
  • Campuses in major media metropolises: Berlin, Munich and Cologne
  • International students from all continents
  • Programmes entirely in English

Our practice cooperation

Practice is at the very core of our teaching approach. Throughout your study, you will work on practical projects where you can put your learnings into practice. Through these projects, often with companies within our wide network of more than 500 partners, you have the opportunity to sharpen your practical skills while also making valuable contacts for the future.

Visit the project portal on our website to get the impressions of our practice partner companies in the industry. These include, among others, BMW, the Sky Group, ProSiebenSat.1, Rolls Royce Motor Cars Ltd. and Microsoft. 

For more information about Macromedia University of Applied Sciences, please submit an information request below and the school will contact you with further information.


Bachelor's degree
Art & Design Length Location
Bachelor's degree in Acting 7 semesters Berlin
Bachelor's degree in Fashion Design 7 semesters Berlin
Bachelor's degree in Media and Communication Design 7 semesters Berlin
Bachelor's degree in Pop Music 7 semesters Freiburg
Bachelor's degree in Fashion Management 7 semesters Berlin
Bachelor's degree in International Management 7 semesters Multiple (2)
Media & Communications
Bachelor's degree in Brand Management 7 semesters Berlin
Bachelor's degree in Event Management 7 semesters Cologne
Bachelor's degree in Media and Communication Management 7 semesters Multiple (2)
Bachelor's degree in Music Management 7 semesters Berlin
Film & Media Studies
Bachelor's degree in Film Directing 7 semesters Cologne
Master's degree
Art & Design
Master's degree in Design Management Munich
Master's degree in Design Thinking Munich
Master's degree in Smart City Design Multiple (2)
Master's degree in Business Munich
Master's degree in Luxury and Fashion Management Munich
Master's degree in Strategic Marketing Multiple (2)
Media & Communications
Master's degree in Brand Management Multiple (2)
Master's degree in Digital Media Business Multiple (2)
Master's degree in Media and Communication Management Multiple (2)

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Why study at Macromedia University of Applied Sciences

Germany ranked #1 study abroad country

Germany has been ranked the #1 study abroad country in Europe (and #3 in the world) for 2020! Whether you're interested in the urban vibes of cities like Munich, Berlin, or Frankfurt or the fairy tale towns of Marburg and Freiburg, you're guaranteed a world class education at a great price!


Macromedia University of Applied Sciences

International Office, Mehringdamm 33
10691 Berlin

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