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Master in Sport Management and Digitalisation

LUNEX University
Program overview
2 years
Full time
Master's degree
Start dates
18,000 EUR
October 2022

18,000 EUR
October 2023

18,000 EUR
October 2024

Program description

The master’s programme in Sport Management and Digitalisation

Digital technologies are changing the sport business worldwide. In the master’s programme International Sport Management and Digitalisation you will not only acquire advanced knowledge and skills in finance and event management, but also competencies in dealing with digitalisation processes. We prepare you to take on leading tasks in the sport business and to succeed internationally.

With the master’s programme in International Sport Management and Digitalisation you will take a leading role both technically and professionally. On the one hand, you will expand your business know-how with expert knowledge in the areas of sport finance, global sport policy, human resources management and strategic management. On the other hand, you will acquire practical skills in business analytics, digital marketing and event management. Your professional profile will be supplemented by the further development of your qualifications not only in corporate management but also in the implementation of a scientific research project.

The course is research-led and takes current developments and trends from the world of sport, business and science into account. A focus is placed on the effects of digitalisation on relevant aspects of sport management. In this way, you are optimally prepared for future challenges in the digital age. Through an internship in a sport organisation, field trips, events, guest lectures and projects, you will also establish valuable contacts with key players from the international sport industry during your studies.

Admission requirements

What you will need to bring with you

Would you like to immerse yourself in the depths of international sport business? Have you already completed a Bachelor’s degree? Would you like to develop into a leader with flexible and cross-disciplinary skills? Then get started: The International Sport Management master’s programme at LUNEX University will get you there.

Admission requirements

  • Bachelor’s degree (or equivalent, e.g. EQF Level 6) in Business, Management, Sport Studies (e.g. STAPS) or a related area
  • English Language skills B2 Level (CEFR)

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Program content

1st year

A special highlight awaits you in your first year of study: you will plan and organise a real sport event, whose success you then analyse and critically evaluate. Beforehand, we will provide you with the necessary knowledge and tools in strategic and operational management. You will also personally gain additional skills by learning more about the management of effective teams and developing your own leadership style. Furthermore, you will deal with the influence of laws and public policies on the sporting landscape and the challenges that sports managers face in the digital age. You will learn how to apply sport finance and business analysis tools and how to design digital marketing campaigns for sports products and services.

2nd year

The second year focuses on your research skills and professional development. You will gain advanced expertise into the conduct of research projects and will learn how to collect and critically analyse data and information. You will also develop your communication skills to effectively present the design and results of complex research. During a three-month internship, you will gain experience and apply your knowledge in a company or organisation in the sport sector. This will enable you to develop your personal and professional skills in practical situations, enhancing your employability. Finally, under the supervision of an academic expert, you will be responsible for conducting a research project in a topic of your choice that has implications for sport managers, and write your master’s thesis.

Program delivery

Why study International Sport Management at LUNEX University?

  • Effective: Small groups for maximum learning outcomes
  • Individual: Highly personal support for every student
  • International: Study programme taught in English
  • Excellent: Invited international academics and industry experts
  • Job-oriented: Outstanding international network of sport organisations for internships and hands-on projects
  • Flexible: Block teaching for focused and intensive studying
  • Unique: Perfect learning environment with extraordinary flair

Tuition fees

  • Tuition fees:750 € per month
  • Registration fee:550 € one-time payment


  • Graduation: Master
  • Credits: 120ECTS

Career opportunities

As a sport management master’s graduate, you will take a professional lead in a growing and dynamic industry. Your opportunities are correspondingly diverse – both on a European and international level. Whether you manage a sport club or federation, become an entrepreneur, lead a company in the sport industry to success or strive for a career in research and science, your extensive skills will take you to the top!

After your master's degree in International Sport Management, you will have advanced knowledge and skills to play a leading role in various areas of the sport business. For example, you can work as a sport facility or stadium manager or in the management of a sport club. With your experience in organising sport events, you are also in demand as a sport event manager. Your marketing skills also qualify you for a leading position as a digital marketing manager. It is also possible to work as a sport development officer for a sport association. Alternatively, the path to self-employment is open to you, for example as a consultant or entrepreneur. Potential employers and areas of application are:

  • Sport clubs and associations
  • Sporting goods manufacturers
  • Marketing agencies and companies
  • Event management
  • Sport administration
  • Market research
  • Sport Policy and Government
  • Consultancy agency

Contact school

Want to know more about this program, Master in Sport Management and Digitalisation? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

LUNEX University

Based in Luxembourg, LUNEX University is a private institution for higher education in the study fields of sports, health, prevention and management. Its campus is located in Differdange, named European Sports City 2018, next to a stadium and several sports...

Read more about this school

Why study at LUNEX University

  • International: Study programs taught in English and more than 40 nationalities among our students and staff
  • Individual: Highly personal support for every student which allows a great interaction between our lecturers and students
  • Excellent: Invited international academics and experts
  • Modern and digital: Campus with state-of-the-art equipment and free iPads for all our students
  • Innovative and dynamic: Combination of theoretical and practical courses
  • Job-oriented: Outstanding international network for internships and projects.

Contact info

LUNEX University

50, avenue du Parc des Sports
L-4671 Differdange

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LUNEX University

Contact school

Want to know more about Master in Sport Management and Digitalisation? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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