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Media and Public Relations BA (Full-time)

London Metropolitan University
3 years
Full time
Bachelor's degree
Scholarships available
London
English
Virtual open day
3/10/2021
Virtual open day
3/31/2021
Virtual open day
6/4/2021
Virtual open day
6/15/2021

Program description

Media and Public Relations BA (Full-time)

Why study this course?

Discover your place in the media and public relations field with this exciting contemporary degree. The Media and Public Relations BA is designed to give you an outstanding experience and understanding of the media and public relations industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media and public relations, taking personal responsibility for creative projects, and for crafting the media message.

The Media and Public Relations BA combines London Metropolitan University’s world leading expertise in the media and media industries with career-focused study of public relations.

Understanding the media is critical to developing the skills to use media as part of public and media relations strategies. In this degree you’ll explore the relationship between the media and public relations practice to develop a critical and vocationally-focused approach.

The degree Program is designed to equip you with practical skills in media production and the ability to take these skills into commercial marketing contexts. You’ll gain hands-on practice based learning with our first-class media resources including video and television production, as well classroom based grounding in the media industries and corporate environments. You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Option modules enable you to specialise in specific parts of the media or commercial industry and your final project will enable you to demonstrate your skills and expertise to employers.

The course is supported by trips and visits, guest lectures and various other activities.

Admission requirements

In addition to the University's standard entry requirements, you should have:

  • A minimum of grades BBC in three levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language GCSE at grade C/grade 4 or above (or equivalent)

For more information about admission requirements, please visit the university website.


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Program content

  • Introduction to Public Relations
  • Media Genres
  • Media Histories
  • Social Media Businesses
  • Advertising Theory, Process and Practice
  • Researching Media Audiences
  • Television Studies
  • Creating a Winning Business 1
  • Learning through Work
  • Consumer Public Relations
  • Crime and the Media
  • Documentary Photography and Photography Journalism
  • Youth Culture and the Media
  • Media, Culture and Identity
  • Media, Power and Politics
  • Public Relations in Practice
  • Marketing and Communications Project
  • Media and Communication Dissertation
  • Analysing Popular Music
  • Globalisation and the Media
  • Managing Corporate Reputation
  • Situation Comedies

Modules and module details are subject to change over time

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

  • UK/EU students: £9,250 per year
  • International students: £12,700 per year

Continuing studies

Students often pursue further study opportunities at master's level specialising in either media or marketing roles.

Career opportunities

Graduates of this degree typically enter careers in media-related roles in the corporate and third sectors, including media relations work, public relations work, marketing work and media management roles.

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About this institute

London Metropolitan University

London Metropolitan University

Based in England’s historic capital city, London Metropolitan University has a rich history of education with its roots dating back to 1848. Taking its current form following a merger of two well-renowned universities in 2002, it offers a wide range...


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Contact info

London Metropolitan University

166-220 Holloway Road
N7 8DB London

 Show phone number
http://www.londonmet.ac.uk

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Want to know more about Media and Public Relations BA (Full-time)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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