Program description
Marketing - MA (Full-time)
Why study this course?
This master's degree is designed to provide you with the key industry-standard skills needed to develop a successful career in the UK or internationally. Delivered in London, the home of many global companies, the course will not only offer you the opportunity to gain a thorough grounding in the key theories and emerging concepts, you'll also be able to apply this knowledge in a practical environment. The degree offers pathways in retail marketing, advertising and public relations.
The Marketing MA and its pathways is designed for those looking to develop their knowledge of the theory and practice of marketing and its application in the fast-changing business environment.
The competitive significance of advanced marketing practices is increasingly acknowledged, and the development of key sectors make this course highly relevant for future managers in retail, related professional services and the marketing industry in general.
In addition to subject-specific knowledge, the pathways of retail marketing, advertising or public relations aim to develop the skills necessary to be effective in today's challenging business environment. The course, developed in conjunction with industry and professional bodies, will adopt an integrated approach to provide a coherent exploration of the interrelationships between the various modules.
The course recognises the international scope and application of marketing across sectors, and the importance of key metrics. You'll become independent and reflective learners, able to continue your learning in your chosen profession.
A key principle of the course is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing environment.
Guest speakers from key industries and visiting professors will support the course tutors in the delivery of the course.
Depending on the pathway professional body exemptions or dual awards will be available.
Admission requirements
You will be required to have:
- A minimum of 2:2 (or equivalent) in any subject discipline
- A full university application form will need to be submitted which includes a detailed statement to support your application
- Mathematics GCSE at grade C (grade 4 from 2017) or above (equivalent)
For more information about admission requirements, please visit the university website.
Does this course require proof of English proficiency?
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Learn moreProgram content
- Business Research Project
- Creativity and Innovation in Marketing
- Digital Marketing and Social media
- Marketing Research in Practice
- Strategic Marketing Management
- Understanding Consumer Behaviour
- Advertising Management
- Contemporary Advertising Practice
- Contemporary Theory & Practice in Public Relations
- Public Relations Strategy & Planning
- Retail Design, Buying and Merchandising
- Retail Management and Marketing
Modules and module details are subject to change over time
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition fees
- UK/EU students: £10,950 per year
- International students: £14,200 per year
Career opportunities
The course prepares students for roles in marketing students for various roles in marketing in the UK and overseas.
Contact school
About this institute
London Metropolitan University
Based in England’s historic capital city, London Metropolitan University has a rich history of education with its roots dating back to 1848. Taking its current form following a merger of two well-renowned universities in 2002, it offers a wide range...
Contact info
London Metropolitan University
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