
Program description
Graphic Design BA (Full-time)
Why study this course?
Our Graphic Design BA at The Cass is about giving visual and experiential form to conceptual thinking, it's about creating structure and surprise through innovation, it's about communication. You will be encouraged not only to find solutions, but also to seek out problems. This graphic design course enables you to investigate, question and challenge the contemporary role of graphic design, connecting with wide ranging social issues and new ideas, to develop your voice as a graphic designer and enter a successful career in design.
Completing our Graphic Design course will help you gain everything you'll need to become a well-rounded creative practitioner. You will develop specialist skills and learn how to reach your audience through innovative design.
This graphic design course encourages you to investigate, question and challenge the contemporary role of graphic design. You’ll gain the confidence to understand, interpret and talk about ground-breaking and iconic design from the past and present. You will also learn how to present and defend your ideas and promote yourself and your work.
You’re encouraged early on to make your thinking visible, to test your ideas through iteration and to collaborate in practice. You'll have the opportunity to develop specialist and broad-based design skills, to think laterally and to innovate through making, testing, and finding and reaching your audience.
You'll learn from different creative methods such as drawing and letterpress printing, app design, type fundamentals, user experiences, human-centered design and connected communication platforms. There are many diverse employment options available to graduates of this degree.
This course offers real opportunities to connect with graphic design studios and consultancies, to work across the realms of art direction, digital publishing and editorial design, moving image and sequential narrative, web and innovatory digital practice from app design to social media, brand communications to start-ups and design enterprise.
Industry partners and guest lecturers include Sarah Boris, Alistair Hall (We Made This), Nik Hill, Regular Practice, Justin Bailey (Page Masters), Caterina Bianchini and Studio Blup.
A high-profile lecture series – the Hothouse Talks – offers you the chance to engage with visionaries in the field of Graphic Design and visual communication. You’ll also benefit from live project opportunities and a vibrant studio culture.
Graphic Design BA is taught together with our Illustration and Animation BA (Hons). This combination of teaching makes for a unique learning environment, full of opportunity for cross-pollination and scope for wider learning.
Admission requirements
In addition to the University's standard entry requirements, you should have:
- A minimum of grades BBC in three A levels, one of which is from a relevant subject in the arts, humanities or social sciences (or a minimum of 112 UCAS points from an equivalent Level 3 qualification)
- A portfolio review
For more information about admission requirements, please visit the university website.
Does this course require proof of English proficiency?
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Learn moreProgram content
- Critical and Contextual Studies 1 (Visual Communication)
- Design Principles
- Graphic Authorship
- Visual Research and Communication
- Critical and Contextual Studies 2 (Visual Communication)
- Exploring Design Practice
- Narrative
- Work Ready 1
- Critical and Contextual Studies 3: Dissertation (Visual Communication)
- Final Project Realisation: Graphic Design
- Project Design and Development
- Work Ready 2
Modules and module details are subject to change over time
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition fees
- UK/EU students: £9,250 per year
- International students: £14,000 per year
Continuing studies
After the course you continuing on to postgraduate degrees in the UK and abroad.
Career opportunities
The employment success of our graduates is excellent, with many starting successful careers as graphic designers, taking on leading roles within creative industries.
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About this institute

London Metropolitan University
Based in England’s historic capital city, London Metropolitan University has a rich history of education with its roots dating back to 1848. Taking its current form following a merger of two well-renowned universities in 2002, it offers a wide range...
Contact info
London Metropolitan University
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