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Fashion Marketing and Business Management BA (Full-time)

London Metropolitan University
3 years
Full time
Bachelor's degree
Scholarships available
On campus
London
English
September 2021

Program description

Fashion Marketing and Business Management BA (Full-time)

Why study this course?

On this degree course, you’ll develop the practical and theoretical grounding you need and the management skills and contacts you need to fast-track your career. Delivered minutes from fashion-focused east London, you’ll study all aspects of fashion marketing and management – from buying and merchandising to product innovation and e-commerce.

Taught in the creative heart of London, you’ll gain the practical, academic and business management skills you need for a successful career in fashion marketing. During the degree, you’ll study the key disciplines that underpin the global fashion industry, including retailing, management, marketing, e-commerce, buying, merchandising and product innovation. You’ll also be encouraged to explore your creativity and develop your own particular talents in relevant areas such as e-tailing, fashion business start-up, international retail strategy, customer relationship management and foreign languages.

Delivered by a committed team of fashion experts and business professionals who’ll share their years of knowledge and contacts within the industry, you’ll gain an understanding of the key principles of fashion marketing and business management. From the study of core modules including fashion concepts and systems, and the fundamentals of management, you’ll go on to develop your knowledge of more specific aspects of the field such as fashion branding and communications and global issues in fashion marketing. You’ll also take part in a hands-on fashion project in your specific area of interest, helping you develop specialist knowledge while putting the skills you’ve gained into practice.

While you study, you’ll be immersed in the heritage, culture, entrepreneurship and creativity that makes London the most original of the world’s fashion cities. You’ll also have the opportunity to study a business course abroad thanks to our partnership with a number of international universities, as well as develop your hands-on experience through a business work placement in the UK.

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Admission requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum grade C in three A levels or minimum grades BC in at least two A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)

For more information about admission requirements, please visit the university website.


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Program content

  • Contextualising Fashion
  • Fashion and Popular Culture
  • Fundamentals of Management
  • Principles and Practice in Marketing
  • The Business of Fashion
  • Fashion Branding and Communications
  • Fashion Buying and Merchandising
  • Leading Innovation and Entrepreneurship
  • Creating a Winning Business 1
  • Learning through Work
  • Online Fashion Retailing
  • Global Issues in Fashion Marketing
  • International Fashion Strategy
  • The Fashion Project
  • Driving Innovation in Marketing
  • Managing the Creative Environment
  • Professional Experience Year Placement

Modules and module details are subject to change over time

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

How much you pay in tuition fees depends on which country you come from and whether you are a full-time or part-time student. Please visit the course page on university website for fee information particular to that course.

Career opportunities

On completion of the course, you’ll have the skills and experience you need for a wide range of graduate opportunities across the fashion industry, including specific head office roles within retail organisations and clothing companies.

Alternatively, you could take inspiration from former graduates and set up your own fashion business start-up, develop a work-at-home business or become a one-person firm. To help you succeed, you can access help and guidance on developing your start-up at our Accelerator, London business incubator.

You could also follow in the footsteps of Armando Cabral, a London Metropolitan University graduate who has built his own fashion empire and been part of Paris Fashion Week whilst modelling for H&M.

Contact school

Want to know more about this program, Fashion Marketing and Business Management BA (Full-time)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

London Metropolitan University

Based in England’s historic capital city, London Metropolitan University has a rich history of education with its roots dating back to 1848. Taking its current form following a merger of two well-renowned universities in 2002, it offers a wide range...


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Contact info

London Metropolitan University

166-220 Holloway Road
N7 8DB London

 Show phone number
http://www.londonmet.ac.uk

Contact school

Want to know more about Fashion Marketing and Business Management BA (Full-time)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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