Beauty Marketing and Journalism BA (Full-time)London Metropolitan University
Beauty Marketing and Journalism BA (Full-time)
Why study this course?
The global beauty industry is growing fast, with the current value estimated at more than £300 billion. Shoppers are spending more than ever on these products, and as such retailers are investing in ways to make sure their products are chosen. This also means that shoppers want be sure they’re buying the best products, and are seeking out articles and product information before committing to a purchase. This unique course will equip you with both the marketing and the journalism skills needed to meet the needs of retailers and consumers.
You’ll gain insight into the global beauty industry and will follow the story of products from concept to retail. You'll learn about beauty through the ages and the psychology of industry as well as studying broader fashion-focused modules. This will give you an understanding of how products are created and the influence they have on businesses and people around the world.
At the same time you’ll develop key journalistic skills such as research, writing, broadcasting, communication and multimedia. You’ll study the historical and theoretical backgrounds of journalism and will gain a grounding in media law.
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In addition to the University's standard entry requirements, you should have:
- A minimum of grades BBC in three A levels in academic or business subjects (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
- English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)
If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Media and Communications (including foundation year) BSc.
For more information about admission requirements, please visit the university website.
Does this course require proof of English proficiency?
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- Fashion History and Concepts
- Journalism: History and Ideas
- Practical Journalism
- Principles and Practice in Marketing
- Fashion Branding and Journalism
- Journalism Work Placement
- Media Law and Ethics; Public Administration
- Newsroom Production
- Beauty Through the Ages: A Critical History of Beauty
- Social Media and Data Journalism
- Styling and Journalism
- Broadcast Journalism
- Creating Packages
- Fashion Journalism Project
- Journalism Project
- The Fashion Project
- Fashion Writing and Reporting
- Global Fashion Strategy
- Psychology in the Beauty Industry
- Science, Technology, Environment and Health Journalism
Modules and module details are subject to change over time
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
How much you pay in tuition fees depends on which country you come from and whether you are a full-time or part-time student. Please visit the course page on university website for fee information particular to that course.
There are many exciting creative roles this course could help you reach for. You could pursue a career as a writer, as a fashion and beauty industry critic or as a beauty reporter.
You’ll also be equipped to start a career in the wider beauty industry, whether within marketing and communications or in an alternative field of interest such as advertising or merchandising.
This is a new course, but graduates of our related Fashion Marketing and Journalism BA have found employment working as a production assistant and within communications and PR.
About this institute
London Metropolitan University
Based in England’s historic capital city, London Metropolitan University has a rich history of education with its roots dating back to 1848. Taking its current form following a merger of two well-renowned universities in 2002, it offers a wide range...
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