Show as: Mobile

Master of Science in Digital Marketing

Liverpool John Moores University - Unicaf
2-5 years
Part time
Master's degree
Scholarships available
Online / Distance
Inquire for more information

Admission requirements

The entry requirements for admission are:

  • An accredited UK Honours degree in a relevant discipline with minimum 2.2 classification or international equivalent. Some related professional qualifications at the appropriate level may also be considered.
  • Official transcripts from all universities, colleges and other post-secondary educational institutions attended.
  • English Proficiency: Students satisfy the English proficiency requirements provided they present a GCSE score with a minimum grade of “C” or IELTS (Academic) with an overall score of at least 6.0 (and no individual component lower than 5.5) or equivalent qualification. Students who do not acquire the above mentioned qualifications are required to take the online Academic English Placement Test. This is an IELTS-type test (Reading & Writing) where students need to score an overall 6.0 (with no individual component lower than 5.5).
  • Personal Statement (minimum 500 words) explaining why the Program interests the student, what makes the student a suitable candidate, how the Program will benefit the student's career progression and any relevant skills or work experience that will support the application.
  • Up to date CV
  • Two references (academic or professional) listed on CV stating referee’s full name, contact details, and relationship to the applicant.

Applications from non-standard applicants are welcome and will be considered individually.

For more information about admission requirements, please visit the university website.

Does this course require proof of English proficiency?

The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!

Learn more Advertisement

Program content

Program Pathway

Foundation Courses

  • Induction Module

Postgraduate Certificate Level

  • Digital Marketing Communications
  • Digital Consumer Psychology
  • Data Analysis and Application

Postgraduate Diploma Level

  • Digital Marketing Strategy and Planning
  • Experiential Marketing in the Digital Era
  • Research Methods for Digital Marketing and Professional Practice

Postgraduate Award Level

  • Research Project

Scholarships & funding

Several scholarship options are available. Please visit the university website for more information.


Tuition fees: £12,635


Master of Science in Digital Marketing

Educational Aims:

The Program aims to equip the students with the knowledge and practical skills to develop, manage and lead digital marketing activity. The Program will also develop skills to be able to identify where digital marketing fits within the business environment through critical reflection and practice-based learning.

More specifically the Program aims to enable students to:

  • Understand the digital marketing industry.
  • Manage the digital marketing function in practice, based on relevant and appropriate management theory and emerging technologies.
  • Develop the analytical skills to identify, interpret and respond to the marketing environment and digital marketing capabilities of an organisation.
  • Develop the practical skills relating to key software deemed important by industry.
  • Carry out independent academic research
  • Work professionally and communicate effectively with colleagues

Continuing studies

A student successfully completing the Program of study will have acquired the following subject knowledge and understanding as well as skills and other attributes.

A student who is eligible for this award will be able to:

  • Critically evaluate best practice methods for online presence.
  • Demonstrate the ability to use a variety of practical digital tools.
  • Critically apply academic theory to a variety of practical tasks.
  • Use adequate analytic tools and techniques to transform data into actionable insight.
  • Critically evaluate the impact of the business environment in influencing the strategy and success of an organisations digital marketing approach.
  • Critically evaluate potential avenues of digital marketing strategy to create value and improve organisational performance.
  • Develop an understanding of how to design and deliver strategic digital tools to a specified target audience.
  • Develop a critical understanding of the structure and implementation of an effective digital marketing campaign.
  • Critically evaluate key aspects of consumer psychology.
  • Critically analyse human cognitive abilities and how they manifest in a context such as online consumer decision making.
  • Critically evaluate and examine research approaches with particular reference to digital marketing.
  • Develop a research proposal for examining digital marketing within an academic or practical environment.
  • Draw evidenced conclusions and make realistic recommendations underpinned by both data and academic literature.
  • Demonstrate effective time management skills in completing the project within an agreed timescale.
  • Develop a practical understanding of key digital software in the industry.
  • Develop an understanding of the skills and knowledge that the digital industry currently demands.
  • Demonstrate a practical skill base through the creation of a digital portfolio

About this institute

Liverpool John Moores University - Unicaf

The Liverpool Mechanics Institute was founded by people of power and influence who recognised the transformative effects of education and the impact that learning and aspiration could have on individuals, communities and society. It was the first such institution to...

Read more about this school

Contact info

Liverpool John Moores University - Unicaf

Rodney House 70
Mount Pleasant
L3 5UX Liverpool
United Kingdom

 Show phone number


Be the first to write a review!