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Marketing, BSc

Lancaster University
3 years
Full time
Bachelor's degree
On campus
Lancaster
English
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Program description

Marketing, BSc

Studying Marketing at Lancaster helps you develop an understanding of many critical questions: Why do people buy a product or service? How are YouTube, vlogging and Instagram influencers changing the marketing landscape? What are the ethics behind collecting consumer data?

From sales to branding to distribution, you focus completely on marketing from the start of your studies, going beyond management aspects and marketing’s crucial role in a company’s success, helping you understand consumers. We help to craft the skilled professionals required to develop, design and implement marketing programs, processes and activities that contribute positively to the consumer society.

By coming to Lancaster, you not only gain holistic and on-the-pulse marketing learning from world-leading academics, you tap into a rich alumni network that only one of the oldest marketing departments in the UK can offer, with graduates at global companies including Google, IBM, P&G, Warner Brothers, Disney, and Reebok.

You will be challenged to think mindfully and critically about topics such as supply chains and the treatment of supplier networks, over-consumption, and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19.

We work tirelessly to ensure our students have the disciplinary knowledge to succeed, and throughout your degree, you put your learning into practice. Our consultancy-based courses see you work on a live client project, conducting research and consulting for companies, better preparing you for life as a marketer. Previous projects have been with companies including the MOBO awards, Saatchi and Saatchi, Tesco, Lake District Tourism, as well as numerous SMEs and charities.

You are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between.

Admission requirements

Grade Requirements

  • A Level ABB
  • GCSE English Language grade B or 5
  • IELTS 6.5 overall with at least 5.5 in each component.

Other Qualifications

  • International Baccalaureate 32 points overall with 16 points from the best 3 Higher Level subjects
  • BTEC Distinction, Distinction, Merit

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification.

For more information about admission requirements, please visit the university website.


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Program content

Year 1

Core

  • Introduction to Marketing
  • Marketing Learning Community - First Year

Year 2

Core

  • Consumer Behaviour
  • Marketing Learning Community - Second Year
  • Marketing Research
  • Marketing Simulation
  • Routes to Market

Optional

  • Advertising
  • Digital Marketing

Year 3

Core

  • Marketing Learning Community - Final year
  • Marketing Research and Consultancy Project

Optional

  • Advanced Topics in Consumer Behaviour
  • Brand Strategy
  • Business-to-Business Marketing
  • Critical & Creative Communications
  • Global Marketing Management
  • Strategic Marketing
  • Strategic Negotiation : Making Sustainable Deals
  • The Management of Marketing

Tuition fees

  • For UK students: £9,250 per year
  • For International students: £20,440 per year

Career opportunities

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.

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About this institute

Lancaster University

Lancaster University is located in the northwest of England near the major cities of Manchester and Liverpool. It was established in 1964 as a collegiate university with a reputation for innovation. Lancaster is one of the few UK universities to...


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Why study at Lancaster University

Welcome to Lancaster

For us, Lancaster is everything a university should be. It's somewhere you can belong, a community to join with a collection of colleges that offer close-knit support and a proud identity.

We set high standards, and we challenge, pushing people to new heights. But we also support, guiding people through their studies, research and careers.

A top 10 university

Lancaster University is among the best in the UK, in the top 10 in The Guardian University Guide 2021 and The Times and Sunday Times Good University Guide 2021. We also have a TEF Gold rating for teaching and we're highly ranked in international league tables such as the QS World Rankings. We're proud to have been named International University of the Year by The Times and The Sunday Times Good University Guide 2020.

A place for everyone

Come to Lancaster and find your place - on our campus, in our city and in our community. From the facilities you need on campus, to the historic city on your doorstep, Lancaster is made for learning.

Nine colleges, one home

Colleges are central to the Lancaster University experience. It's where you live, but more than that, it's a place to socialise and a support network too. The difference our colleges make can't be overstated. For 'collegiate' read 'supportive', 'friendly', 'fun' and 'open'.

Hello future

Lancaster is ranked 3rd in the UK for graduate-level employment in The Times and Sunday Times Good University Guide 2021, with 89% of Lancaster students going into professional work or further education after graduation.

Not everyone has their future planned out when they arrive at University, but whatever's right for you, we're here to help.

Your global experience

Your Global Experience at Lancaster University is about joining our international community on campus to share ideas and perspectives. Take it further with study abroad options and other travel opportunities.

Get involved to make connections, explore the world and discover yourself. 

A supportive community

We offer comprehensive support from the very start of your Lancaster journey until you graduate, to enhance your experience as a student and help to fulfil your potential.

Contact info

Lancaster University

Lancaster University, Bailrigg
LA1 4YW Lancaster
U.K

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Want to know more about the programs offered by Lancaster University? Please send us your question and we'll make sure you'll get a quick response

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