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Bachelor of Business Administration in Marketing Management

Kwantlen Polytechnic University
Program overview
4 years
Bachelor's degree
English
Start dates
Langley
21,808.45 CAD
May 2021

Richmond
21,808.45 CAD
May 2021

Surrey (British Columbia)
21,808.45 CAD
May 2021

Langley
21,808.45 CAD
September 2021

Program description

Bachelor of Business Administration in Marketing Management

The BBA in Marketing Management program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools. Course content is industry driven and was developed in consultation with industry experts to ensure that KPU's BBA in Marketing Management graduates are ready to work. This degree is an appropriate goal for individuals who aspire to acquire leadership positions in the marketing profession.

Admission requirements

The Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, apply to this program.

For more information, please visit the university website.


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Program content

Business Foundation Courses

  •  Organizational Behaviour
  • Business Law
  • Operations Management
  • Introduction to Marketing

Group A

  • Intro To Financial Accounting

Group B 1

  • Introductory Financial Accounting I
  • Introductory Financial Accounting II
  • Managerial Finance
  • Business Analysis and Decision Making
  • Advanced Organizational Behaviour
  • Managerial Accounting for Entrepreneurs
  • Business Strategy

Marketing Courses

  • Consumer Behaviour
  • Introduction to e-Marketing
  • Strategic Marketing Decision Making
  • Managing the Communication Process
  • Marketing Information Management
  • Marketing in a Digital World
  • Business Development
  • Individual Client Marketing Plan

Breadth Education Courses

  • Introduction to Professional Communication
  • Advanced Professional Business Communications
  • Introduction to University Writing
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Business Ethics

Select one of the following:

  • Business Mathematics
  • Differential Calculus
  • Calculus for Life Sciences I
  • Calculus I (Business Applications)

Select one of the following:

  • Business Statistics
  • Quantitative Data Analysis I
  • Statistics I
  • Introduction to Statistics for Business
  • Applied Statistics
  • Introduction to Social Research Statistics

Scholarships & funding

Kwantlen Polytechnic University offers scholarship opportunities to new students, in amounts up to $20,000 CAD. For details and application requirements, please contact the university.

Contact school

Want to know more about this program, Bachelor of Business Administration in Marketing Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Kwantlen Polytechnic University  

Kwantlen Polytechnic University (KPU) is Canada’s leading polytechnic university. KPU’s five campuses are all located in Metro Vancouver, a modern and multicultural region that has incredible natural beauty, the most temperate weather in Canada, and many career opportunities. With guaranteed...


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Why study at Kwantlen Polytechnic University

Canada ranked #1 study abroad country

Canada has been ranked the #1 study abroad country in the world for 2020! Known for its untouched natural beauty, friendly and welcoming locals, and a culture of tolerance and diversity, Canada is a clear choice for students looking to study abroad.

Contact info

Kwantlen Polytechnic University

12666 72 Avenue
BC V3W 2M8 Surrey
Canada

 Show phone number
www.kpu.ca


Contact school

Want to know more about Bachelor of Business Administration in Marketing Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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