The Digital Marketing program is a new, innovative specialization in the field of management, conducted in English.
The studies are intended to educate a modern marketing manager who:
- Proficiently moves through the conditions of the digital economy, understands the contemporary world and the modern client
- Knows how the Internet can change not only marketing, but also the whole organization and knows how to effectively implement such a change
- Understands how modern technologies, i.e. social media, mobile, artificial intelligence or automation, change the functioning of the company
- Will be able to effectively create a strategy, plan and tasks related to internet marketing (including social media marketing)
- Perfectly knows and is able to use tools related to on-line promotion (e.g. Facebook Ads, Google Adwords, systems for marketing automation or e-mail marketing systems)
- Knows how to start up and run an online store, understands the possibilities resulting from the use of online business models (e.g. crowdsourcing, sharing economy, model freemium etc.)
- Perfectly knows web analytics, can use tools such as Google Analytics, Brand24, Sotrender and many other
- Knows the basics of computer graphics and the preparation of on-line video materials.
- Can cooperate in a virtual environment (virtual teams)
- During his/her studies was in continuous contact with e-marketing and e-business practices
- Recognizes the development opportunities of any organization, resulting from the phenomenon of digital transformation, through which every company or institution passes.
- Can function freely in an international environment since the program is conducted in English
Admission for full-time and part-time Master programs at Kozminski University is based on 2 criteria: GPA on your previous studies and results of an online entry test. The maximum score is 100 points - 50 points for the test and 50 for GPA. Candidates who scored at least 60 points from both criteria will be qualified to the program.
Kozminski University is an internationally renowned private business school located in Warsaw. The only such institution in Central and Eastern Europe which is AACSB, EQUIS and AMBA accredited and listed the prestigious ”Financial Times” rankings. We offer Bachelor, Master, MBA,...
5249 EUR per year
Tuition for a semester: 5 X 530 EUR
Admission fee: 24 EUR
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