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Human Resource Management and Marketing

Keele University
4 years
Bachelor's degree
On campus
Contact school for start dates

Program description

At Keele University, we’re different. Nestled in 600 acres of countryside in the heart of the UK, we have a big campus but a small and cosmopolitan community. We proudly rank 1st for student satisfaction in the National Student Survey for the last three years. This is because it’s more than green and lovely, it’s a place of research and academic excellence too.

The Human Resource Management and Marketing combined honours
course provides you with a flexible range of study options so you can
tailor your learning to suit your interests. Taught by friendly and approachable tutors and accredited by the
Chartered Institute of Personnel Development (CIPD), this course
enables you to advance your knowledge of two vitally important
business functions to prepare you for a range of careers in management.
Human Resource Management will provide you with a critical and
globalised approach to management theory and practice, exploring
how organisations function as part of their wider context as well as how
they manage their workforce and make decisions on pay and terms
and conditions of employment.

In Marketing you will learn how to plan
and implement successful marketing strategies. There are exciting
opportunities to explore branding and digital marketing and develop
awareness of alternative and not-for-profit organisations. This research informed
combined course will encourage you to reflect critically on your
learning, to challenge received wisdom and to think for yourself about
the theories you encounter. You have the option to study abroad or to
take a placement year as part of this programme, building your skills and
experience further to prepare you for working life after graduation.
The programme will provide you with the specialist skills required to
pursue a career in either human resource management or marketing.

might work as a human resources manager or take up a career in training
and development, equality and diversity, recruitment, occupational
psychology, management consultancy or counselling. A wide range
of organisations recruit marketing graduates, not just commerce and
industry but also the health service, local and central government,
political parties, charities and into a variety of roles. These could include
market researcher, media buyer, advertising executive, PR officer or
events organiser. You could also choose to go on to study for a postgraduate qualification
in either subject.

Admission requirements

For more information about this program, please contact the school directly.

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About this institute

Keele University

The University received its Royal Charter in 1962 with a commitment to meet the demands of a new kind of society, economy and world. Today we still uphold that commitment in every aspect of life at Keele University. We work...

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