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Economics and Marketing

Keele University
4 years
Bachelor's degree
On campus
Keele
English
Contact school for start dates

Program description

At Keele University, we’re different. Nestled in 600 acres of countryside in the heart of the UK, we have a big campus but a small and cosmopolitan community. We proudly rank 1st for student satisfaction in the National Student Survey for the last three years. This is because it’s more than green and lovely, it’s a place of research and academic excellence too.

At Keele, studying a combined honours degree will include some modules from both of the single honours degrees. In this case, your programme will be made up of a combination of modules from both Economics and Marketing. Keele has been delivering courses in economics for over 50 years: this is a well-established, well-respected programme which will prepare you for a range of rewarding careers. Economics can be studied as a Single or Combined Honours programme and can be studied alongside subjects such as Mathematics, Politics or Sociology. You’ll learn techniques for addressing real world problems and policy-related issues, and explore the behaviour and performance of households, businesses and governments. In considering issues of social importance and policy relevance, and examining real world phenomena, you’ll combine theoretical analysis with up-to-date knowledge about current issues. You’ll use professional software tools to analyse and interpret real economic data and to confidently present complex findings to a range of audiences.

An Economics degree from Keele will open up a range of opportunities in business and government. Graduates might take up careers as economists, perhaps in the City or with the prestigious Government Economic Service. They might work in commerce and industry, in education or in local government. With or without further study, you might go into banking, insurance, accounting, management consultancy, or the NHS, for example. You might work as an investment analyst, statistician or financial adviser. You’ll explore the roles of individual and business consumers in society, and the impact of marketing on the culture of businesses, governments and more.

Marketing at Keele encourages you to think independently and to challenge assumptions made about marketing theory and practice. This means you’ll develop a more informed view about the impact of marketing on the economy, and on the interaction between marketing and culture. You’ll explore markets and consumers, their behaviours, and how to understand and communicate with them. We aim to develop your research skills and help you learn how to plan and implement successful marketing strategies. You’ll also develop an understanding of the application of marketing to not-for-profit organisations as well as commerce. There are opportunities to explore branding and digital marketing, which have very rapidly evolving skill requirements.

Admission requirements

For more information about this program, please contact the school directly.

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About this institute

Keele University

The University received its Royal Charter in 1962 with a commitment to meet the demands of a new kind of society, economy and world. Today we still uphold that commitment in every aspect of life at Keele University. We work...


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