Bachelor in Digital Business Management

Kaunas University of Technology
Program overview
4 years
Full time
Bachelor's degree
Scholarships available

Start dates
September 2024

September 2025

September 2026

About this program

Business Digitalization Management

What resources you will need to manage tomorrow: humans or robots? The future, when drones deliver packages to our homes, smart devices create our shopping lists and artificial intelligence assists us in making decisions at home and in business, is just around the corner. If you share a similar vision, then this program is tailored for you.

Virtual reality, artificial intelligence, robotics, the Internet of Things, or big data have fundamentally changed the way businesses are run. The implementation of such changes requires specialists with a good knowledge of business operations and the ability to successfully integrate the latest technologies to develop the company’s activities.

Admission requirements

High School / Secondary Education (or higher)

  • a senior high school diploma with a good average grade (min. CGPA >60 %)
  • maximum 3 years after high school graduation is eligible,
  • minimum average grade (CGPA) > 60 % in each entry subject: final exams of Mathematics and History.

English Language requirements

  • Accepted proof of proficiency: IELTS ≥5.5, TOEFL ≥75, CEFR ≥B2, or equivalent
  • or Graduate Record Examinations (GRE) standardized admission test.
  • If your previous studies have been fully in English and it is marked on your degree certificate or transcript, or noted in confirmation from the school which confirms that your studies have been fully in the English language, an additional English test may not be required.
  • If an applicant does not have any official test, an online examination may be organized by KTU.

For more information about admission requirements, please visit the university website.

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Program content

Year 1

Semester 1

  • Informatics 1
  • Introduction to Business Digitalization Management
  • Mathematics 1
  • Micro- and Macroeconomics
  • Electives of Philosophy and Sustainable Development
    • Media Philosophy
    • Sustainable Development

Semester 2

  • Digital Organization Management
  • Economic Statistics
  • Fundamentals of Enterprises Accounting and Financial Management
  • Management
  • Foreign Language Electives (Level C1)
    • Academic and Technical Communication in English (Level C1)
    • French Language (Level C1)
    • German Language (Level C1)
    • Russian Language (Level C1)

Year 2

Semester 3

  • Fundamentals of Marketing
  • Fundamentals of Programming
  • Human Resources Management
  • Social Research Methods

Semester 4

  • Business Process Management
  • Business Strategy
  • Financial Technologies
  • Fundamentals of Data Bases and Information Systems
  • Quality Management

Year 3

Semester 5

  • Artificial Intelligence in Business Processes
  • Business Process Modeling
  • Data Analysis
  • Marketing in Virtual Environment
  • Competence Electives
    • Competence Subjects of BA
    • Optional Subjects

Semester 6

  • Business Intelligence and Data Mining
  • Business Process Digitalization
  • Product Development Project
  • Competence Electives
    • Competence Subjects of BA
    • Optional Subjects

Year 4

Semester 7

  • Change Management
  • Innovation Management
  • Intelligent Process Automation
  • Project Management
  • Competence Electives
    • Competence Subjects of BA
    • Optional Subjects

Semester 8

  • Final Degree Project
  • Final Internship

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

This program is offered in both Lithuanian and English. 


Full-time studies 2865 €


  • Degree awarded: Bachelor of Business Management
  • Credits: 240 ECTS

After graduation:

  • You will gain skills in deep analytics and new technology application in business companies.
  • You will be the change agent, helping companies to transform by integrating the latest digital technologies in various spheres: marketing, finance, process management, sales, production or service delivery, and much more.
  • You will learn project management, change management, robotic process automation in company activities.
  • You will be able to work in interdisciplinary teams together with IT and other professionals.

What will you be able to do?

  • Assess the pros and cons of digital technology.
  • Apply digital technology solutions in the company’s marketing, finance, process management, sales, production or service delivery spheres.
  • Successfully manage and implement digitalization projects.
  • Work effectively in interdisciplinary teams.

Career paths

You may become:

  • Business analyst
  • Digitalization Project Manager
  • Digital Product and Service Deployment Manager or Consultant
  • Chief Digital Officer

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About this institute

Kaunas University of Technology

Established in 1922, Kaunas University of Technology (KTU) provides studies and research in all areas answering the demands of today’s ever-changing world. Ranked the 1st in Lithuania by alumni employability and student satisfaction, KTU is among the top 500 world...

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Why study at Kaunas University of Technology

KTU, the main provider of research services for business and industry, one of the most active science institutions in Lithuania boasts impressive research facilities. In addition to state-of-the-art laboratories designed for studies, such as FabLab, Bloomberg Financial Markets Lab, Auto Diagnostics Lab and others, the laboratories of Santaka Valley and the Faculties equipped with the newest technology are open to student research and studies.

Contact info

Kaunas University of Technology

Donelaicio St. 73
LT-44249 Kaunas

Phone no: +370 37323894

Message the school

Want to know more about Bachelor in Digital Business Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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