Show as: Mobile

Business Intelligence and Analytics (MA)

Kadir Has University
2 years
Full time
Master's degree
Scholarships available

About this program

Business Intelligence and Analytics (MA)

The rapid development of information technologies facilitated continuous data inflow to institutions from their macro environment of other institutions, competitors, customers, stakeholders, and a variety of other market actors. Today's corporations need specialized managers equipped with knowledge that will transform large amounts of data into meaningful and effective strategies, and increase business performance.

Business Intelligence (BI) is mostly related to the evaluation of past performance, while Business Analytics (BA) is focused on prescriptive and predictive techniques that seeks the answers for questions such as “What should be done?” and “What is going to happen?”. Business Analytics often utilizes data mining practices in order to reach specific business goals, such as increasing profit. BI is a retrospective approach that is used to develop business strategies based on historical data. BI answers questions such as “What happened?”, “How many?”, and “How often?”. On the other hand, BA applies statistical modelling techniques to predict future events in order to answer “Why is this happening?”, “What will happen if these trends persist?”, “What is the best case scenario under current circumstances?”.

Business Intelligence and Analysis degree program provides students with an opportunity to specialize in 3 distinct areas depending on the courses they take. These areas of specialization are:

  • Marketing Analytics
  • Data Science
  • Data-driven Strategic Management

Thesis and non-thesis options are available for this program.

Admission requirements

  • Applicants must be either graduate of or graduating from an undergraduate program in case of applications for a master's program.
  • Among admitted applicants, those who are expected to graduate must successfully complete their current programs prior to the enrollment date in order to be able to enroll in the university.
  • The minimum undergraduate diploma GPA requirement for students applying to graduate programs is 2.00/4.00.

For more information about admission requirements, please visit the website.

Does this course require proof of English proficiency?

The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!

Learn more Advertisement

Program content

  • Data Driven Management
  • Business Communications
  • Customer Relationship Management
  • Digital Marketing
  • Customer Analytics
  • Quantitative Decision Making
  • Operations Analytics
  • Strategic Management and Business Simulation
  • Research Methods
  • Introduction to Data Science Tools
  • Database Design and Management for Business Analytics
  • Machine Learning and its Applications to Business
  • Cloud Computing and its Applications
  • Visualization
  • Data and Technology Management
  • Network Science

Scholarships & funding

For more information about scholarship options, please visit the website.


  • Masters with thesis (per year): $12,000
  • Masters non-thesis (full program): $12,000

Message the school

Want to know more about this program, Business Intelligence and Analytics (MA)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Currently living in *
Nationality *

About this institute

Kadir Has University

Kadir Has University, one of the oldest foundation universities in Turkey, is located in the heart of Istanbul. The university with 5 Undergraduate faculties and School of Graduate Studies, is dedicated to becoming a leader in Turkish higher education and...

Read more about this school

Contact info

Kadir Has University

Cibali Mahallesi
Kadir Has Caddesi, Fatih
34083 Istanbul

 Show phone number

Message the school

Want to know more about Business Intelligence and Analytics (MA)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


Be the first to write a review!