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International Marketing

Jönköping University
1 year
Full time
Master's degree
Jönköping
English

Program description

International Marketing

Increase your understanding of the future marketing needs of global companies in an international setting.

International Marketing is a programme that develops your ability to address contemporary marketing challenges. Issues such as digitalization, globalization and the rapid rate of change highlight the importance of an international setting and make renewal a central theme.

The programme has an emphasis on practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behavior of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalization of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now.

All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class.

Admission requirements

Requirements:

The applicant must hold the minimum of a Bachelor’s degree (i.e. the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in one (or a combination) of the following areas: business administration, economics, commerce, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.

For more information Visit University Website.


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Program content

Courses

NB Preliminary list of courses

Year 1

  • Contemporary Issues in International Marketing 7.5 credits
  • Consumer Behavior 7.5 credits
  • Marketing Research 7.5 credits
  • Market Communication in a Digital World 7.5 credits
  • Applied International Marketing, 7.5 credits
  • Master's Thesis in Business Administration 15 credits
  • Globalization of Economic Activity 7.5 credits

For more information Visit University Website.

Scholarships & funding

JU Scholarship (30% discount available)

Please visit institute homepage for more information on scholarships.

Tuition fees

The price for Local/EU fees is Tuition free.

The price for International/Non-EU fees is 120000 SEK/yr.

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About this institute

Jönköping University

Jönköping University

Jönköping University is one of the most international universities in Sweden in terms of the number of international students and faculty as well as student-exchange opportunities. Research is also largely internationally focused, which translates into internationally relevant programmes and courses....


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Why study at Jönköping University

Sweden ranked #3 study abroad country

Sweden has been ranked the #3 study abroad country in Europe for 2020! With a high English language proficiency and the headquarters of companies like H&M and Spotify, Sweden was also ranked #1 in Europe for students who want to achieve their career goals.

Contact info

Jönköping University

551 11 Jönköping
Sweden

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ju.se

Request information

Want to know more about International Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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