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BA in Digital Business

IUBH University of Applied Sciences
Program overview
3 years
Bachelor's degree
Scholarships available
11,990 EUR
Start dates
Bad Honnef
11,980 EUR
Spring 2020

Bad Honnef
11,990 EUR
Fall 2020

11,980 EUR
Spring 2020

11,990 EUR
Fall 2020

Program description

BA Digital Business

In today’s world, the progressive digitalisation of the marketplace presents an ever greater challenge for companies. Big data, social media and e-business play a central role in almost all areas of business, from production and manufacturing to personnel management, accounting, sales, logistics, and more.

As such, the future of companies lies in emerging technologies, innovative solutions, and digital business models. Experts in the field of Digital Business are therefore in ever-increasing demand. Our Bachelor’s degree in Digital Business is designed to optimally prepare you for this varied and exciting field.

Admission requirements

Studying at the IUBH supports and challenges you. Here is what you need to bring with you to become part of our university.

  • School education
    • High School diploma, advanced technical college entrance qualification, Internationale Baccalaureat (IB) or equivalent qualification* and transcript of records. *Equivalent qualifications from foreign high schools and IB degrees are recognised accordingly.
    • If you do not yet have a High School qualification, you can apply for a conditional acceptance with your existing transcript of records (including grades and credits, if applicable).
    • An original or certified copy of High School diploma and transcript of records must be submitted upon starting your studies.
  • English language skills

Since all of our study program are offered in English, a certification of your language skills is required (TOEFL, IELTS or Cambridge).

  • Academic IELTS 6.0
  • TOEFL IBT 80 points
  • PTE 56 points
  • Cambridge Advanced or Proficiency
  • TOEFL/IELTS Waiver Application

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Program content

Semester 1

  • Business Statistics
  • Principles of Organisation and HR Management
  • Principles of Service Marketing and Management
  • Financial Accounting
  • Digital Future Commerce
  • Compulsory Elective Module Foreign Language A (German)
  • Consumer Behaviour
  • Global Digital Transformation

Semester 2

  • Business Mathematics
  • Management and Cost Accounting
  • Compulsory Elective Module Foreign Language B (German)
  • Online Marketing
  • Creating Value in Digital Business
  • Digital Business Models
  • Introduction to Privacy & IT Security

Semester 3

  • Compulsory Elective Module Foreign Language C (German)
  • Content Management Systems
  • Digitalization in Finance
  • Data Analytics and Big Data
  • Principles of Research and Academic Writing
  • Financial Management
  • Management Accounting and Control
  • Business and Marketing Research

Semester 4

  • Social Media Marketing
  • Business Intelligence and Analytics
  • Seminar: Current Trends in Digitalization
  • Digital Supply Chain & Smart Factory
  • Advanced Research and Academic Writing
  • Career Development

Semester 5

  • Research Project to Develop Digital Business Models
  • Digital Project Management & Entrepreneurship
  • Design Thinking
  • Managing Emerging Technologies

Semester 6

  • Internship
  • Bachelor Thesis & Colloquium

Tuition fees

Spring 2020

  • NON EU / NON EEA Nationals - 11,980 € per year
  • EU / EEA Nationals - 10,580 € per year

Fall 2020

  • NON EU / NON EEA Nationals - 11,990 € per year
  • EU / EEA Nationals - 10,590 € per year


What you will learn from us

The Bachelor's degree in Digital Business prepares you optimally for your career at the interface between management and digital innovation:

  • You will develop a sound foundation in economic theory with an emphasis on Digital Business.
  • You will acquire knowledge and skills indispensable in the age of digitalisation and fast-changing business models and processes.
  • You will learn to deal with the challenges of digital innovation both on a national and international scale.

Career opportunities

Career Possibilities

  • Online Project Manager
  • Digital Marketing Manager
  • Digital Business Consultant

Request info

Want to know more about this program, BA in Digital Business? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

IUBH University of Applied Sciences

IUBH University of Applied Sciences

IUBH University of Applied Sciences has campuses in Bad Honnef and Berlin. The university prides itself on its international focus. All of their courses are offered in English with the option of studying several specialisations. The university also has strong...

Read more about this school

Why study at IUBH University of Applied Sciences

Germany ranked #1 study abroad country

Germany has been ranked the #1 study abroad country in Europe (and #3 in the world) for 2020! Whether you're interested in the urban vibes of cities like Munich, Berlin, or Frankfurt or the fairy tale towns of Marburg and Freiburg, you're guaranteed a world class education at a great price!

Contact info

IUBH University of Applied Sciences

Mülheimer Str. 38
53604 Bad Honnef

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Request information

Want to know more about BA in Digital Business? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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