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MBA Marketing

IUBH Online
18 months
Master's degree
Online / distance program
English
Anytime
15,990 EUR
MBA Marketing

Program description

MBA Marketing

You will head international marketing and advertizing campaigns and work with partners, colleagues and agencies across the globe. An online MBA in Marketing will open the door for a career as a marketing manager for a global company.

This online marketing MBA programme expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement systematic relationship marketing (Customer Relationship Marketing) and increase customer life time value through an understanding and knowledge of long-term customer loyalty.

Admission requirements

  • Completed undergraduate study (210 ECTS for the 60 ECTS variants, 180 ECTS for the 90 ECTS variants) from a public or officially recognized university/higher education institution
  • Degree certification of at least “Befriedigend” [lower second equivalent]
  • Proof of English skills:
    • TOEFL (min. 80 points) or
    • IELTS (min. Level 6) or
    • Duolingo English test (min. 51%) or
    • Cambridge Certificate (min. B grade overall) or
    • Equivalent proof
    • The proof must be provided before the start of the study and must not be older than two years. If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.

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Program content

An MBA in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.

  • You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
  • You will actively work on your soft skills such as communication skills and intercultural awareness.
  • You will expand your knowledge in marketing and sales related issues with a focus on international business management.
  • Using practice-oriented concepts, you will obtain skills in planning, implementation and control as well as international market launch and cultivation strategies.

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About this institute

IUBH Online

IUBH Online 

You want to start an international career in Europe and search for a flexible, affordable way to reach this goal? Our online Master's and MBA programmes offer you an international orientation with a focus on business and general management competencies....


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Request information

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