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Undergraduate Degree in Product DesignIED - Istituto Europeo di Design
Undergraduate Degree in Product Design
The Undergraduate Degree in Product Design (240 ECTS) provides future professionals with the knowledge and skills they need to design products bearing in mind the user and their surroundings, ergonomics, social value, technology and the materials needed to create a “good design”.
The course covers various fields such as lighting, consumer electronics, wearables, packaging, personal accessories, utensils, furniture, domestic appliances, food, service design and more. It also explores new financial and productive realities such as collaborative consumption, crowdfunding, digital production, rapid prototyping and 3D printing.
This program is designed for students who want to proceed their professional career in: product design, urban furniture, products for mobility, packaging, home accessories, material research, 3D modeling, merchandising, etc.
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Product Design offers a formative path that teaches students to comprehend and anticipate the demands of the market, by negotiating with business intentions and translating them into a properly defined project that can be manufactured. It emphasizes the importance of the concept, in order to predict consumption trends and styles, based on an understanding of the demands of the market and social needs.
The course also gives the students a knowledge of production materials and technology so that they can bring their projects to life. In addition to a theoretical understanding of the project, the students focus on analysing technologies, function, ergonomics and usability.
The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.
The second year is concentrated on developing one’s own creativity individually, and starting to study the speciality tools, such as: modelling, productive, mechanical and digital systems, sketch and storytelling, Rhino, Cad and communication using Illustrator, Photoshop and oral communication.
The third year means the beginning of collaborations with companies and new, more technical and complex projects, with prototypes and real costs. Work is developed in transversal teams composed by students of Product, Interior and Transportation design. In addition, new materials will be studied such as sustainable or technological materials, nanomaterials, etc.
During the fourth year students take a compulsory intership in a company and each one chooses a professional profile. Creative management acquires a great relevance through project management and rethinking, modifying and refining projects to respond properly to users’ and market’s needs. Lastly, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and manufacture to be launched into the market.
Scholarships & funding
IED offers 73 Scholarships for Master Courses in Italy 20/21
IED Istituto Europeo di Design and Accademia di Belle Arti Aldo Galli offer 46 scholarships covering 50% of tuition fee and 27 Tutor positions for Master courses 2020/2021 to study Design, Fashion, Visual Arts, Communication and Art in Italy. Locations involved are Milan, Rome, Turin, Florence and Como.
The deadline of the Scholarship competition follows the courses’ intakes:
- by June 16th for Master courses starting in November;
- by September 22nd for Master courses starting in January or February.
For more than fifty years, since 1966 Istituto Europeo di Design has been operating in the fields of education in the disciplines of Design, Fashion, Visual communication and Management.
IED, an international education network with a 100% Italian DNA, includes campuses in Milan, Rome, Turin, Venice, Florence, Cagliari, Como, Madrid, Barcelona, Sao Paulo and Rio de Janeiro and offers more than 500 courses in English, Italian, Spanish, and Portuguese.
- Participation in the contest is subject to registration to the website ied.edu/scholarships-master
- Participation is strictly reserved to all Candidates who have reached 18 years at the moment of application, in possession of a bachelor degree or – equivalent qualification - or having a job experience in the relevant field.
- Candidates need to show proficiency of the course language (B2 level minimum is demanded).
On completion of this program participants will receive a BA in Product Design.
- Self-employed designers, design departments, marketing, colour&trim or innovation for companies and design, engineering and architecture studios
- Product Manager for companies working on innovation and strategy
- Creative and art director in advertising agencies, research departments in companies and institutions
About this institute
IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...
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