Summer Course in Fashion Marketing
IED - Istituto Europeo di Design
About this program
Summer Course in Fashion Marketing
A general overview of marketing and an introduction to the Italian fashion industry.
The course gives you an overall view of the most important features of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience.
During the three-week course you learn about the importance of brand building and brand marketing, and explore specific features of fashion marketing, such as customer relationship management, digital fashion marketing, consumer behaviour, creative retailing, marketing strategy.
Admission requirements
The course is aimed at students or professionals from other fields and who are interested in the field of fashion marketing and have no prior knowledge or experience in the discipline. Applicants need to show strong motivation and the ability to work in groups.
Does this course require proof of English proficiency?
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Learn moreProgram content
- Fashion Marketing, Fashion Brand Management
- Fashion Trends and Social Phenomena
- Fashion and Retail System
- Fashion Communication
- Distribution System
- Visual Merchandising
- Sustainability
- Purpose
Scholarships & funding
Several scholarship options are available, please visit the institute website for more information.
Tuition
Tuition Fee: 2.600 €
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About this institute
IED - Istituto Europeo di Design
IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international expertise...
Why study at IED - Istituto Europeo di Design
Rather than just keeping in step with the times, IED courses are thriving trend forecasters working as a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines.
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