Summer Course in Fashion Brand Management
IED - Istituto Europeo di Design
About this program
Summer Course in Fashion Brand Management
The course examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product.
The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well.
The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system.
The students will deeply understand the fashion processes, culture, style, and digital knowledge in order to read and interpret the system, to evaluate its strengths, to comprehend the complex and delicate mechanisms that govern the international market, their differences and the constant need to balance brand identity with innovation and sustainability.
Admission requirements
The course is intended for students who have competence or basic professional expertise in the area of study and are interested in developing their professional skills. Participants must be familiar with the main Fashion Brands and should be motivated to work independently or in team.
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Learn moreProgram content
A study plan divided into five modules alternates cultural, historical, and theoretical subjects with research activities and practical exercises.
As part of the course, classroom lectures and practical exercises are used to deepen the theoretical parts of the course by putting them into practice in the field, as well as lectures and visits.
In this course, students will learn about real fashion case studies in order to understand branding strategies that take into account current needs of companies and the identity of a brand.
By providing students with the opportunity to study and work directly in the field with their professors as part of their academic experience, the IED approach provides them with the unique opportunity to develop their professional link with the reference system by using tools and concepts related to culture, product definition and market dynamics.
Tuition
Tuition Fee: € 2.600
Qualification
€ 2.600
Message the school
About this institute
IED - Istituto Europeo di Design
IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international expertise...
Why study at IED - Istituto Europeo di Design
Rather than just keeping in step with the times, IED courses are thriving trend forecasters working as a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines.
Contact info
IED - Istituto Europeo di Design
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