Show educations.com as: Mobile

Master in Fashion Marketing - From Strategy to Branding

IED - Istituto Europeo di Design
Program overview
1 year
Full time
Master's degree
Scholarships available
Start dates
Milan
19,200 EUR
January 2022

Milan
19,200 EUR
January 2023

Milan
19,200 EUR
January 2024

Program description

Fashion Marketing - From Strategy to Branding

The Master inFashion Marketing - From Strategy to Brandingtrains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Admission requirements

The course is designed for Italian and international graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field.

For more information about admission requirements, please visit the school's website.


Does this course require proof of English proficiency?

The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!

Learn more Advertisement

Program content

Methodology and structure- The Master course is structured in complementary units dealing with planning and marketing management. The focus the study of processes and methodologies for an effective testing of Marketing and Branding strategies in the fashion industry.

The study pathway provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore, it includes laboratory and experimental design activities engaging students through business projects, workshops, tutorials, case studies, use of techniques, role plays, and reverse mentoring.

Fashion industry is investigated as a historical and cultural phenomenon, from the development of the stylistic codes of the late 20th century to the emergence of the avant-garde style of the 21th century. Students analyse emerging talents, fashion weeks, communication through drafting paper or the web.
Students approach fashion business, including manufacturing and cultural features, and explore the interactions in the fashion industry. They learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity with a distinctive role in the fashion market.

During the module dedicated to communication, students strengthen their analytical and critical skills, in order to develop a communication strategy, while in the design management module they acquire an approach that blends design with management and the learn how to apply it to a  marketing strategy.
The Master course ends with the presentation of a Final Project summarising the competences that students gained during the course.

Scholarships & funding

IED offers 67 Scholarships for Master Courses in Italy 21/22

IED Istituto Europeo di Design and Accademia di Belle Arti Aldo Galli offer 38 scholarships covering 50% of tuition fee and 29 Tutor positions for Master courses 2021/2022 to study DesignFashionVisual ArtsCommunication and Art in Italy. Locations involved are MilanRomeTurin, Florence and Como.

The deadlines of the Scholarship competition are:

– by May, 27th 2021for the Master courses starting in November 2021
– by September, 20st 2021for the Master courses starting in January 2022

For more than fifty years, since 1966IED - Istituto Europeo di Design has been operating in the fields of education in the disciplines of Design, Fashion, Visual communication and Management.

IED, an international education network with a 100% Italian DNA, has campuses in MilanRomeTurin, VeniceFlorence, Cagliari, Accademia Galli in Como, MadridBarcelonaSão PauloRio de Janeiro, Kunsthal IED Bilbao and offers more than 500 courses in English, Italian, Spanish, and Portuguese.

REQUIREMENTS

-          Participation in the contest is subject to registration to the website ied.edu/scholarships-master

-          Participation is only reserved for candidates in hold of a First Level Academic Diploma or an Academic Degree or equivalent qualification, or to whom have gained equivalent professional experience in the subject area of the course.

-          Candidates need to show proficiency of the course language (B2 level minimum is demanded).

Visit IED website and Learn how to apply for Master courses scholarships

Tuition fees

€ 19.200,00

Qualification

On completion of this program participants will receive a Master in Fashion Marketing - From Strategy to Branding.

Career opportunities

Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.

Contact school

Want to know more about this program, Master in Fashion Marketing - From Strategy to Branding? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...


Read more about this school

Contact info

IED - Istituto Europeo di Design

via A. Sciesa 4
20135 Milano
Italy

 Show phone number
www.ied.edu

Contact school

Want to know more about Master in Fashion Marketing - From Strategy to Branding? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews

Be the first to write a review!