Master in Fashion Marketing - From Strategy to Branding

IED - Istituto Europeo di Design
Program overview
11 months
Full time
Master's degree
Scholarships available

Start dates
January 2024

January 2025

January 2026

About this program

Master in Fashion Marketing - From Strategy to Branding

Learn how to best interpret market trends as a way to achieve successful brand vision implementation. Here's what awaits you with the Master's Degree in Fashion Marketing at IED Milano.

Become a professional who can understand and analyse market data, building effective strategies for the fashion industry.

The Master's Degree in Fashion Marketing will help you develop a variety of professional skills through a multidisciplinary approach, covering everything from strategic marketing, visual merchandising, market trends analysis and interpretation, all the way to the effective brand development strategies.

This program seeks to train up the Fashion Marketers of tomorrow. As such, the training provided will help you develop the skills you need to navigate a market as competitive as the fashion industry, as you also learn how to successfully introduce new and unique product differentiation features.

Admission requirements

The Master's Degree in Fashion Marketing at IED Milano is for those like you who look at market signals and data as a way to better understand consumer needs and introduce innovation.

It is specifically designed for students with undergraduate education in the areas of Fashion, Marketing and Communication, as well as for young professionals with relevant experience in the industry.

Applications from students with other backgrounds will also be considered.

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Program content

This Master's Degree consists of modules covering a variety of marketing activities, with a special focus on planning and management skills. The idea here is to enable you to analyse different processes and use effective methods for marketing and branding strategies in the fashion industry.

The fashion industry will be investigated as a historical and cultural phenomenon, with analysis extending from the development of style codes to the appearance of avant-garde style. Emerging talents, fashion weeks, communication through print or web editorials will be analysed as well.

You will delve into fashion business and learn how to draft a marketing plan, how to work on market positioning and promotions, and also enhance brand value as you build up and create a unique style.

Scholarships & funding

Several scholarship options are available, please visit the institute website for more information.


Tuition Fee: 20.100 €

Career paths

Since 2001 the Master's Degree in Fashion Marketing at IED Milano has been providing training with a global perspective, building on the strength of a community of students with very diverse geographic and cultural backgrounds. All along the way, theory is applied on a daily basis, but there is no theory topic that is not then applied through designs and/or case history analysis.

Upon completion of your training, you will have the opportunity to approach different areas of the fashion industry, working with either companies or consulting firms or marketing & communication agencies. You will also be able to work in business development, distribution and retail.

This Master's Degree will give you the opportunity to come into contact with key players and locations of fashion and culture in Italy, including exhibitions, museums and showrooms. These are all experiences that will contribute greatly to expanding your professional background.

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About this institute

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international expertise...

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Why study at IED - Istituto Europeo di Design

Rather than just keeping in step with the times, IED courses are thriving trend forecasters working as a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines.

Contact info

IED - Istituto Europeo di Design

Via Amatore Sciesa, 4
20135 Milano

Phone no: +39 02 540141
Fax +39 02 55012613

Message the school

Want to know more about Master in Fashion Marketing - From Strategy to Branding? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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