About this program
Master in Fashion Business
Create your own business vision and learn how to run a successful business in the fashion industry, with a clear focus on key market trends. Here's what awaits you in the Fashion Business Master's Degree at IED Firenze
From Made in Italy to Global Market Management. The Master's Degree in Fashion Business at IED Firenze seeks to train up professionals who are currently high in demand in the fashion industry, with a combination of skills that will surely prove invaluable for companies and market players looking to make a difference.
The Master's Degree covers several areas and provides an in-depth understanding of the overall industry, combined with advanced knowledge of brand strategy processes, marketing and communication skills, business development know-how and a strong business acumen, driven by a product-thinking mindset.
Admission requirements
The Master's Degree in Fashion Business at IED Firenze is for students with undergraduate degrees in Communication, Economics, Fashion Design or Fashion Styling, as well as for all those who seek solid training in the fashion management system.
This program is also for those who want to take a leading role in shaping a new, dynamic vision of fashion. But even more so, it is intended for students who want to consolidate decision-making skills as part of a business project, with the opportunity to expand their work portfolio as they develop expertise across all the key areas of fashion business.
Upon completion, you will have developed all the basics to work across different areas of strategic brand communication. As a manager who deals with business hands-on, you will be able to get around different areas and roles, and also work in fashion events, public relations, advertising, communication and press office roles. You will also have many opportunities as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative Designer and Consultant in the area of new media.
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Learn moreProgram content
The Master's Degree consists of several modules, covering a first part on Visual Culture For Fashion Business, where we will be exploring how current transformations are affecting publishing, advertising, and commercial areas of fashion, and a second part focused on fashion marketing, followed by induction to industry-specific visual techniques.
Then, moving on to a strategic analysis of Fashion Business, Fashion Product Management and Communication Techniques, the last part of the course will focus on your final dissertation project, which will be based on real case studies or briefs submitted by our partner companies.
Scholarships & funding
Several scholarship options are available, please visit the institute website for more information.
Tuition
Tuition Fee: 20.100 €
Career paths
The Master's Degree in Fashion Business at IED Firenze is based on two key ideas as a way to approach the current complex scenario of the fashion industry: a multidisciplinary approach on the one hand, and a business vision on the other.
This Master's Degree will expand your vision as you work across different areas (culture, marketing, product and communication) to help you develop strategic mindset, well-balanced know-how and the ability to stay ahead of a changing market with business acumen and innovation. The focus is on managing all key aspects of a professional project such as a marketing strategy and brand development, up to market analysis using a business model.
The legacy and tradition of a city like Florence but also the Italian culture as a whole contribute to providing an ideal context where business and a new renaissance of the fashion system can flourish and thrive. Close partnerships with some of the most important and innovative fashion brands in Italy and internationally (including Adidas, Colmar, Velasca, The Bridge, The Bespoke Dudes, Jacob Cohen and Monnalisa) will allow you to work on real-life projects and get in touch with many different companies and creative agencies.
This Master's Degree is constantly being updated and has a special focus on changing market demands. It has contributed to creating a strong community of alumni who are building their careers within global contexts. By the same token, this course is a permanent reference point for those who want to shape their career development through direct connection with faculty, experienced professionals, firms and experts from the fashion industry.
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About this institute
IED - Istituto Europeo di Design
IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international expertise...
Why study at IED - Istituto Europeo di Design
Rather than just keeping in step with the times, IED courses are thriving trend forecasters working as a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines.
Contact info
IED - Istituto Europeo di Design
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