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Master in Digital Communication and Marketing in Fashion

IED - Istituto Europeo di Design
Program overview
9 months
Full time
Master's degree
Scholarships available
Virtual open day
4/30/2021
Start dates
Madrid
12,100 EUR
January 2022

Madrid
12,100 EUR
January 2023

Madrid
12,100 EUR
January 2024

Program description

Digital Communication and Marketing in Fashion

Can we talk today about Fashion 2.0? What is the impact of the Internet on the reality of brands and their communication strategies? How do the rules change with the new sociability, participation and communication?

The fashion phenomenon responds to the digital challenge, facing the readjustment of its rules. Social changes, new technologies, social networks, consumer evolution and the democratization of fashion have led brands to rethink their communication and marketing strategies. For many, this “digital age” has been an opportunity to make themselves known, position or even reinvent themselves. The identity of a brand is a key factor to define a comprehensive and coherent strategy, not only in the design of each collection, but also in the business model, the types of products or its target audience.

It is therefore vital that all departments work towards a single goal and give the brand recognizable and common values, thus reinforcing its positioning in a dynamic and interactive environment like the current one. On the basis if this premise we understand the importance of good communication strategies in any fashion and lifestyle business, regardless of size or position. Whether it is part of the luxury retail sector or a small artisan business, it needs an identity.

We are all aware of the significance of the media and the power of influence that has reached this sector, hence the importance of the Blended Master in Fashion Digital Communication and Marketing, which offers a comprehensive vision, from the foundations of traditional communication to the current digital ecosystem, which will bring us to concepts such as digital communication, blogging platforms, social networks (Flickr, LinkedIn, Vimeo, YouTube, Twitter, Facebook, Instagram, Pinterest, etc.), management tools and analysis, etc., providing students with the skills needed to become effective and multidisciplinary professionals.

Program content

Goals:

• Set solid foundations in the field of communication and, in particular, in the peculiarities of the fashion industry.

• Understand the interrelationship of the various sectors involved in the relationship between Fashion and Digital Communication.

• Understand the digital environment and its impact, challenges and opportunities from the perspective of communication and marketing.

• Manage, build and moderate communities that are generated online around a fashion brand and lifestyle with the necessary skills to manage a strategic plan for social media.

• Understand and master major digital tools, devices and platforms.

• Master the techniques of fashion e-marketing.

Tuition fees

€ 12.100

Contact school

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About this institute

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...


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Contact info

IED - Istituto Europeo di Design

via A. Sciesa 4
20135 Milano
Italy

 Show phone number
www.ied.edu


Contact school

Want to know more about Master in Digital Communication and Marketing in Fashion? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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