Master in Design - Innovation, Strategy and Product

IED - Istituto Europeo di Design
Program overview
1 year
Full time
Master's degree
Scholarships available

Start dates
November 2024

November 2025

November 2026

About this program

Master in Design - Innovation, Strategy and Product

Bring your own cross-cutting and innovative critical thinking, with people and brand development strategy as the main focus. Here's what awaits you on the Master's Degree in Design - Innovation, Strategy and Product at IED Milano

The Master's Degree in Design - Innovation, Strategy and Product at IED Milano has a challenging mission: preparing a new generation of designers who are as forward-thinking as ever, focused on new project opportunities arising from innovation and turning into a vision.

Along this learning path, you will produce design concepts consistent with market demands and the needs of both brands and consumers. You will look at different production systems and work with multiple design methods, contemporary styles and innovative solutions, using a multidisciplinary approach based on teamwork.

Admission requirements

The Master's Degree in Design - Innovation, Strategy and Product at IED Milano is for students with an undergraduate degree in Design, Architecture or Engineering, either completed in Italy or abroad. Currently, candidates with degrees in other disciplines, such as Economics and Humanities, are also considered.

This program has complex and fluid structure. It is designed for students who want to enjoy an exciting experience where passion and first steps into a career path come together. As a result, students will experience a type of learning that has no equal in Italy, carrying out projects on brand development and experience design in a perfect strategic balance.

This program seeks to train up professionals with a solid background in innovation and design consulting. As such, they will be able to work with studios, agencies, companies, institutions, but also as self-producers or even set up their own business independently.

A basic requirement is knowledge of techniques and practices involved in Design, which is to be demonstrated either with presentation of a work portfolio or on an interview with your Course Coordinator if you are coming from a background in non-design-related subject areas.

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Program content

Following a time of initial alignment for students, the program will develop into two parts: a practical one, with real projects being carried out for a variety of brands, and a second, more theory-based one running in parallel, with business professionals, new technologies and communication tools working together to support all the projects. Your internship and dissertation project will be the most challenging part of the whole learning process. This will be a great opportunity for you to show and share your overall strategic development perspective.

Scholarships & funding

Several scholarship options are available, please visit the institute website for more information.


Tuition Fee: 20.100 €


Credits: 60

Career paths

The Master's Degree in Design - Innovation, Strategy and Product at IED Milano seeks to train up professionals who can continually self-reinvent and deal with multiple situations and challenges of growing complexity. Upon completion, you will come out as a designer with high-level skills to keep up with market demands and trends. Your knowledge of Product and Service Design will stand out for its cross-disciplinary approach.

This Master's Degree will help you build up your own sense of identity and feel confident about your projects. This is what you will be learning on your internship as you take your first steps into the world of work. This 1-year experience will deeply change your mind and will encourage you to take new multidisciplinary perspectives as a way to face every challenge -whether known or not-with a clear focus: thinking strategically enough to have an impact on people's lives by providing innovative service or product.

Yet another unique feature of this training compared to other Design Master's programs is the level of partnership it enjoys with renowned firms sharing their values and expertise. Over the years, our Master's Degree has involved project cooperation with such brands as Ferrarelle, HiSense, Piaggio, Napapijri, Technogym, FIAM Italia, Ceres, Vitasnella, Vibram and many other European and global brands.

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About this institute

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international expertise...

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Why study at IED - Istituto Europeo di Design

Rather than just keeping in step with the times, IED courses are thriving trend forecasters working as a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines.

Contact info

IED - Istituto Europeo di Design

Via Amatore Sciesa, 4
20135 Milano

Phone no: +39 02 540141
Fax +39 02 55012613

Message the school

Want to know more about Master in Design - Innovation, Strategy and Product? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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