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Master in Brand Management and Communication (in Partnership with Landor)

IED - Istituto Europeo di Design
1 year
Full time
Master's degree
Scholarships available
On campus
Milan
English
January 2023

About this program

Master in Brand Management and Communication (in Partnership with Landor)

Learn how to interpret the world around us, organising your ideas into branding projects where creativity and strategy work together to deliver value. This is what the English-language Master's Degree in Brand Management and Communication at IED Milano is all about

The English-language Master's Degree in Brand Management and Communication at IED Milano explores all processes of brand management, communication and strategy. It provides intensive training through a variety of project-based learning opportunities that change year by year, thus enabling close interaction between students and some of the most attractive international corporations on the market.

You will learn how to look at the world around you with critical insight, translating and condensing your vision into creative solutions. This course is specifically designed for those who want to explore the whole process of brand strategy, strategic planning and digital strategy across a wide scope, putting forward some new, creative solutions.

Over your time on the course, you will be taught by top managers of great expertise, who work as Master's lecturers and enjoy exchanging views with their students, sharing with all of them all the experience acquired from top companies and agencies that they work with. Upon completion, you will be able to successfully move into the world of work, showing how far you can go with your analytical, strategic and creative skills.

Admission requirements

The English-language Master's Degree in Brand Management and Communication at IED Milano is designed for graduates of humanities, social sciences or economics, as well as for those holding a Certificate in creative disciplines from Italian or international design schools. Applicants who have already completed two years of experience in the field are also welcome.

If you are driven by a great curiosity and passion for top brands and communication strategies, if you have a drive to delve into everything around you, if you have determination and perseverance, if you have no fear about always challenging yourself, this is certainly the best training for you.


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Program content

This training is divided into eight modules, covering in-depth study of branding through cross-disciplinary lessons and group activities. This is a full journey that will take you through the different steps of the branding process. We will develop two branding projects of growing complexity, which will be assigned directly by our partner companies through real-life briefs, as a way to reproduce a typical professional context.

In addition, part of the training will also be spent on personal branding: a series of insightful sessions will give you the opportunity to become familiar with branding strategies, as you build up your own professional identity and move on from doubts about your future to a well-defined career path.

Scholarships & funding

Several scholarship options are available, please visit the institute website for more information.

Tuition

Tuition Fee: 20.100 €

Career paths

In recent years, branding has become one of the strategic assets for corporate communication and marketing, which is why more and more consulting firms, companies, and agencies are looking for professionals who know how to create and manage brands and their communication, building long-lasting cultural value assets.

The English-language Master's Degree in Brand Management and Communication at IED Milano is strongly focused on training people to lead the branding process. Partnering with Landor & Fitch, the world's leading agency in brand consulting and design, ensures excellence in training and will contribute to developing an innovative, market-driven training path.

Over your training, you will be able to work on projects submitted by companies like Pomellato, Campari, Ducati, Diesel, KFC, Persol, Lemonsoda, Vigorsol, and Club Med. Over the last few years, these companies have presented briefs based on real needs to IED students, providing useful moments of interaction for professional development and developing together high-impact projects for the growth of their products and brands.

Over more than twenty-five years, the English-language Master's Degree in Brand Management and Communication at IED Milano has contributed to creating a community of more than 500 alumni, who currently work as branding professionals for some of the top global branding companies. Although they studied in different academic years, they all know each other and work together at times, helping one another and sharing views, ideas and professional experiences. After your Master's Degree you will also be able to work in communication and advertising agencies as Brand Manager, Marketing Manager, Product Manager, Consultant, Project Manager, Client Manager, Strategist and Brand Consultant.

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Want to know more about this program, Master in Brand Management and Communication (in Partnership with Landor)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international...


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Why study at IED - Istituto Europeo di Design

Rather than just keeping in step with the times, IED courses are thriving trend forecasters working as a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines.

Contact info

IED - Istituto Europeo di Design

Via Amatore Sciesa, 4
20135 Milano
Italy

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www.ied.edu

Message the school

Want to know more about Master in Brand Management and Communication (in Partnership with Landor)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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