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Fashion Marketing - From Strategy to Branding

IED - Istituto Europeo di Design
Program overview
1 year
Full time
Master's degree
Start dates
Milan
January 2021 
January 2022 
January 2023 

Program description

Fashion Marketing - From Strategy to Branding

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.
The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Fashion industry is investigated as a historical and cultural phenomenon, from the development of the stylistic codes of the late 20th century to the emergence of the avant-garde style of the 21th century. Students analyse emerging talents, fashion weeks, communication through drafting paper or the web.
Students approach fashion business, including manufacturing and cultural features, and explore the interactions in the fashion industry. They learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity with a distinctive role in the fashion market.

Admission requirements

The course is designed for Italian and international graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field.


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Qualification

On completion of this program participants will receive a Master in Fashion Marketing - From Strategy to Branding.

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About this institute

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...


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Contact info

IED - Istituto Europeo di Design

via A. Sciesa 4
20135 Milano
Italy

 Show phone number
www.ied.edu

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Want to know more about Fashion Marketing - From Strategy to Branding? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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