About this program
Fashion Business Innovation
A complete journey through the fashion business, combining the creative and entrepreneurial side to adapt and anticipate the demands of a constantly evolving market
This industry is led by innovation based on a thorough understanding of it, the management of teams and projects, and the implementation of sustainable practices.
The Master’s degree in Fashion Business Innovation, taught in English, trains professionals capable of managing innovation in the fashion world based on a comprehensive knowledge of it, from the product or service to distribution, branding, marketing or communication.
In a complex and constantly evolving market, this programme connects the creative and business sides of fashion to understand the needs of the public and turn them into business opportunities (strategies, brands, products, etc.) with a positive environmental and social impact. To do this, you will delve into current essential aspects of this field, such as ESG criteria, circular economy, inclusive practices, ecodesign or digital transformation.
Under the guidance of working professionals, your theoretical learning will be complemented by the development of various projects based on business briefs, giving you a realistic overview of the sector and its different areas of activity.
Admission requirements
Who is it for?
This master's degree is specially designed for professionals or graduates in Marketing and Communication or Fashion Design, as well as in disciplines related to the business area, who want to specialise in the management of innovative projects in the field of fashion.
Does this course require proof of English proficiency?
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Learn moreProgram content
Methodology and Structure
With a strong design component, the study programme is designed to connect creativity with analytical and managerial vision, taking into account the different business realities, from big brands to start-ups. The study programme addresses three major blocks of knowledge:
- Fashion business, focused on aspects such as marketing, sales, finance, distribution and supply chain. It also addresses content on fashion culture, semiotics, research or market trends.
- Innovation in fashion, focused on management principles, practical tools and techniques to develop and implement plans and strategies.
- Impact of fashion, with an emphasis on the application of sustainable methodologies for the development of businesses, services and fashion practices.
Throughout the course, you will analyse case studies, develop real projects, attend lectures by experts or participate in workshops. At the end of the course, you will complete the Master's Final Project, which will bring together the skills, knowledge and analytical abilities acquired.
Syllabus
FASHION BUSINESS
- Fashion culture: between creativity, business & culture
- Business strategy in fashion
- Research & insights / Business analytics
- International business
- Financial & legal
- Targets and community
- Fashion marketing, sales and operations
FASHION INNOVATION
- Design thinking
- Project management methodologies
- Experience design
- Digital skills for fashion business
- Growth and innovative mindsets
FASHION IMPACT & IMPACT SKILLS
- Integrity journey
- Systemic thinking
- The human perspective
- Designing for the many
PROJECTS
Scholarships & funding
Several scholarship options are available. Please contact the institute for more information.
Tuition
Tuition Fee: € 15.100
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About this institute
IED - Istituto Europeo di Design
IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international expertise...
Why study at IED - Istituto Europeo di Design
Rather than just keeping in step with the times, IED courses are thriving trend forecasters working as a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines.
Contact info
IED - Istituto Europeo di Design
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