Communication DesignIED - Istituto Europeo di Design
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About this program
Over the three years, you will be taking a journey across the different forms of communication exploring how these are used to create different options and styles. You will be constantly learning new methods to successfully manage your communication, but most importantly, you will be shaping your ideas with projects designed to impact on people’s buying and social behaviours.
On year two of your Communication Design Program at IED Milano, you will be required to choose one of the four specialization tracks available: Communication Management, if you want to learn how to detect new consumer trends and manage brand communication in terms of identity, positioning, media and target audience. Event and PR, if your aim is to develop and coordinate all the activities involved in events and public relations, from creating to producing on-line and off-line materials, while managing the whole process. Copywriting and Content Design, if you are interested in designing and creating multimedia contents to meet specific communication needs. Art Direction, if you would like to learn how to create and develop image consistency across a variety of communication channels and brand events.
Who is it for?
If communication is above all your passion, if you like to be inspired by the world around you and the people who live there, and if you are constantly looking for ideas to inspire your creative thinking, the three-year Communication Design degree Program at IED Milano is the ideal Program to support you as you express your potential.
Over your time here, you will have the opportunity to use your curiosity and lateral thinking to develop projects that can have a meaningful impact on society in terms of quality communication. You will do this with videos, illustrations, photographs, concept and multimedia content, events and public relations, and more in general on communication campaigns involving the media at all levels.
Over the three years, you will contribute personally to the projects submitted to IED by partner companies. In past years, students who took the Communication Design Program at IED Milano had the opportunity to work on campaigns for well-known brands such as Flying Tiger Copenhagen, Ceres, Burger King, Netflix, Samsung, Instax, Deliveroo as well as on highly topical issues like disability, to give an example. These campaigns were awarded international prizes from ADCI Awards, D&AD Awards and Clio Awards.
Does this course require proof of English proficiency?
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On your first year, which is the same for all specialization tracks, you will study subjects providing a multidisciplinary overview of the world of communication. This knowledge will contribute to shaping your cultural and technical background to build on in the following years.
- History of Contemporary Art
- Project Design Methodology
- Computer Graphics
- Graphic Design
- Project Design Methodology for Visual Communication 1
- Semiotics of Art
- Fundamentals of Cultural Marketing
- History and Theory of New Media
The second year is when you are required to select your specialization track. From this point onwards, you will approach a variety of subjects and tools that will prove useful in helping you move into your future career. You will have the opportunity to practice your know-how, working on hands-on projects with external partners and under the supervision of your lecturers, who will be there to support you any time across every step of the process.
This specialization track will allow you to create and manage communication projects aimed at understanding new consumer needs and translating them into strategic and cross media communication plans. Your focus will always be on developing brand identity and promoting corporate values.
Event and PR
If you go into this specialization track, you will acquire the skills needed to plan events and manage public relations. You will coordinate a variety of different tasks, such as writing a brief, building a budget, selecting the best format and location. You will also work in close contact with people who have many different needs, including customers, suppliers, sponsor partners and participants.
Copywriting and Content Design
This specialization track is intended as a way to express your creative flair and learn how to develop, manage and produce ideas and multimedia content such as text, photos, videos and graphics. Applications of these contents and materials will include communication, advertising, publishing products, digital platforms and television channels
The Art Direction specialization track provides training in the field of creative strategies, visual and multimedia content creation, all of which are used to convey the values of a brand, of a product or service, consistently and across different visual and communication channels.
- Phenomenology of Contemporary Arts
- English for Mass Media Communication
- Theory and Method of Mass Media
- Project Design Methodology for Visual Communication 2
- Theory and Methods of Mass Media Communication
- Design 1
- Design 2
- Multimedia Project Design 1
- Sociology of Communication
On your third year, you will continue to engage with advanced project design tasks, as you work on real projects developed with our partner companies. This year will be the highlight of the Program as you work towards your final dissertation project. Here you will have the opportunity to express your identity as a Communication Designer, assessing your achievements and specific vertical skills acquired as part of your training.
- Phenomenology of the Media
- Project Design Methodology for Visual Communication 3
- Latest Trends in Visual Arts
- Marketing and Management
- Design 3
- Multimedia Project Design 2
- Design 4
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Please visit the institute website for more information about tuition fees
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About this institute
IED - Istituto Europeo di Design
IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international expertise...
Why study at IED - Istituto Europeo di Design
Rather than just keeping in step with the times, IED courses are thriving trend forecasters working as a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines.
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