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Brand Management and Communication

IED - Istituto Europeo di Design
Program overview
1 year
Full time
Master's degree
Start dates
Milan
January 2021 
January 2022 
January 2023 

Program description

Brand Management and Communication - 1-year Program

Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication.

Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation, visibility and reputation) in order to ensure the success of a product, create business and develop business capital.

Admission requirements

The Master in Brand Management and Communication welcomes graduates in communication, marketing, humanities or social science, economic and scientific disciplines; graduates in Italian or foreign design schools in creative disciplines; professionals with at least two years of experience in the field.


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Qualification

At the end of the Master, the student can work in companies as a Brand Manager, Marketing Manager, Product Manager, and for Consultancies as Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.

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Want to know more about this program, Brand Management and Communication? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...


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Contact info

IED - Istituto Europeo di Design

via A. Sciesa 4
20135 Milano
Italy

 Show phone number
www.ied.edu

Request information

Want to know more about Brand Management and Communication? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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