Brand Design Management: Food, Wine and Tourism
The overall aim of this course is to meet the growing demand for qualified professionals able to offer a new managerial approach to the tourism/food and beverage sector in the touristic/hospitality and catering industry. The course’s structure, which includes a detailed curricula based on Brand design and management, prepares future innovative professionals in the fields of tourism, hospitality, food and wine services.
The Master’s main goal is to encourage the development of professional proficiency by implementing an active approach based on “Learning by doing” that blends expertise and listening skills through both practical and theoretical methods related to “Design Thinking”. The aim is to train strategy and communication experts in identity-building and values related to brands in the food, wine and tourism industry.
Barcelona and Florence are two of the main touristic destinations in Europe, both of them attract tourist thanks to a unique blend between art, culture and a great quality of life and hospitality.
Nowadays launching and empower a brand in these fields needs transversal skills and a 360° vision. Territoriality is not a limitation anymore but a key value for being globally recognisable. Both Tuscany and Catalunya are regions that build their branding strategies on that value and they are succeeding in it.
The goal of this Master is to implement and strengthen the skills required to take on important and strategic roles in Tourism, Food and Wine based Brands The Master is also designed to train professionals in the construction and management of formats and services in the hospitality sector alongside management and communication experts in the Food & Wine sector.
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Scholarships & funding
IED OFFERS 38 MASTER COURSES SCHOLARSHIPS
IED - Istituto Europeo di Design fosters talent like you offering 38 scholarships open to whoever is able to create a presentation of himself/herself in a creative and engaging way.
Scholarships are for Master courses 2019/2020 in Fashion, Design, Visual Arts, Communication and Management at IED Istituto Europeo di Design in Italy and Spain!
Seize the opportunity to be one of the talented winners, but don't forget the deadline, March 28th 2019.
The contest is open!
Learn how to apply for Master courses scholarships:
Upon successful completion of your studies, you will receive a masters degree.
About this institute
IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...
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