BA in Product Design, Transportation Design

Methodology

The degree offers a formative path that teaches students to comprehend and anticipate the market exigences, interceding with business intentions and translating them in a defined project than can be manufactured. It boosts the relevance of concept, in order to foresee the trends and styles of consumption, thanks to the comprehension of market exigences and social needs.

Also, the course brings knowledge on production materials and technology in order to bring projects to life. Beyond the theoretical comprehension of the project, students focus on analysing technologies, function, ergonomics and usability.

Objectives

The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.

The second year is concentrated on developing one’s own creativity individually, and starting to study specialization-related tools such as: packaging, clay, Key sketch, Chartpaks felt tip pen, Alias and graphic communication.

The third year means the beginning of collaborations with companies and new, more technical and complex projects, with prototypes and real costs. Students begin to study production systems and models.

During the fourth year students study A-class surfaces, animation and video. They take a compulsory internship in a company and each one chooses a professional profile. Creative management acquires a great relevance through project management and rethinking, modifying and refining projects to respond properly to users’ and market’s needs. Lastly, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and manufacture to be launched into the market.