Program description
BA in Product Design
The course’s objective is to train Product Designers who can deal with the evolution of the traditional relation between Designer and enterprise towards a new scenario. Nowadays professionals in Design are called to broaden their competences by stepping in not just on the product - the visible part of a project - but also on the related service, the intagible part connected to the relation among product, user and the surrounding system.
The Product Designer shows those methodological competences allowing to design objects, strategies and services in the light of researches and market analysis, useful to industrial, self or artisanal productions. Thanks to a user-centered approach, his work is featured by sympathy between people and projects sustainability.
Admission requirements
Career opportunities - Product Designer, Service Designer, Concept Designer, Inventor and Self-Entrepreneur.
Does this course require proof of English proficiency?
The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!
Learn moreProgram content
Methodology and structure– In three years, students acquire the worldwide famous Italian design culture, with origins in Leonardo’s genius, capable of expressing works of great aesthetic, functional and emotional value.
To undertake a professional career, students get a wide range of competences: cultural, technical and based on project development. Cultural elements connected to design, architecture and art are analysed but also sociology and anthropology, necessary to comprehend and interpret the evolutionary phenomena of behaviour, the main subject of design.
Students are introduced to marketing, a fundamental tool for analysing brand values and corporate market positioning of the companies they work with, and for reading and anticipating consumer needs and trends.
Students develop their own solid project development method that, starting from ethical, social and sustainability values, allows them to acquire a mindset for strategic design. This design method is completed by the study of tools to develop, assess and explain a project: the pencil, 3D modelling software, rendering, lab work for the construction of models and prototypes using 3D printers. Thanks to the electronic prototyping platform Arduino, students are able to experiment the interaction between functions of the object and people’s behaviour.
Tuition fees
€ 17.200
Scholarships & funding
IED offers 73 Scholarships for Master Courses in Italy 20/21
IED Istituto Europeo di Design and Accademia di Belle Arti Aldo Galli offer 46 scholarships covering 50% of tuition fee and 27 Tutor positions for Master courses 2020/2021 to study Design, Fashion, Visual Arts, Communication and Art in Italy. Locations involved are Milan, Rome, Turin, Florence and Como.
The deadline of the Scholarship competition follows the courses’ intakes:
- by June 16th for Master courses starting in November;
- by September 22nd for Master courses starting in January or February.
For more than fifty years, since 1966 Istituto Europeo di Design has been operating in the fields of education in the disciplines of Design, Fashion, Visual communication and Management.
IED, an international education network with a 100% Italian DNA, includes campuses in Milan, Rome, Turin, Venice, Florence, Cagliari, Como, Madrid, Barcelona, Sao Paulo and Rio de Janeiro and offers more than 500 courses in English, Italian, Spanish, and Portuguese.
REQUIREMENTS
- Participation in the contest is subject to registration to the website ied.edu/scholarships-master
- Participation is strictly reserved to all Candidates who have reached 18 years at the moment of application, in possession of a bachelor degree or – equivalent qualification - or having a job experience in the relevant field.
- Candidates need to show proficiency of the course language (B2 level minimum is demanded).
Qualification
Title–The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.
Career opportunities
Product Designer, Service Designer, Concept Designer.
Request info
About this institute
IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...
Contact info
IED - Istituto Europeo di Design
Want to know more about BA in Product Design? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.
Be the first to write a review!
Career test - find your perfect career
Take our free career test that will match you with programs and careers based on your interests and personality.