Program description
BA in Product Design
The course’s objective is to train Product Designers who can deal with the evolution of the traditional relation between Designer and enterprise towards a new scenario. Nowadays professionals in Design are called to broaden their competences by stepping in not just on the product - the visible part of a project - but also on the related service, the intagible part connected to the relation among product, user and the surrounding system.
The Product Designer shows those methodological competences allowing to design objects, strategies and services in the light of researches and market analysis, useful to industrial, self or artisanal productions. Thanks to a user-centered approach, his work is featured by sympathy between people and projects sustainability.
Admission requirements
Career opportunities - Product Designer, Service Designer, Concept Designer, Inventor and Self-Entrepreneur.
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Learn moreProgram content
Methodology and structure– In three years, students acquire the worldwide famous Italian design culture, with origins in Leonardo’s genius, capable of expressing works of great aesthetic, functional and emotional value.
To undertake a professional career, students get a wide range of competences: cultural, technical and based on project development. Cultural elements connected to design, architecture and art are analysed but also sociology and anthropology, necessary to comprehend and interpret the evolutionary phenomena of behaviour, the main subject of design.
Students are introduced to marketing, a fundamental tool for analysing brand values and corporate market positioning of the companies they work with, and for reading and anticipating consumer needs and trends.
Students develop their own solid project development method that, starting from ethical, social and sustainability values, allows them to acquire a mindset for strategic design. This design method is completed by the study of tools to develop, assess and explain a project: the pencil, 3D modelling software, rendering, lab work for the construction of models and prototypes using 3D printers. Thanks to the electronic prototyping platform Arduino, students are able to experiment the interaction between functions of the object and people’s behaviour.
Scholarships & funding
IED offers 170 Scholarships for Undergraduate courses in Italy
IED - Istituto Europeo di Design fosters talent like you offering 170 scholarships covering the total amount or part of the tuition fees.
Scholarships are for Undergraduate Courses 2021/2022 in Fashion, Design, Visual Arts, Communication, Management and Restoration held in Milan, Cagliari, Florence, Rome, Turin, Venice and in Accademia di Belle Arti Aldo Galli Como.
IED is an international education network with a 100% Italian DNA that, since 1966, has been training and researching in the disciplines of Design, Fashion, Visual Arts, Communication and Management of the creative industry.
How to participate
Deadline for project submission: May 5th, 2021
Participation is subject to the registration on the website ied.edu
– Read carefully Regulations and Briefing
– Choose the course you want to apply for and register
To apply, students are asked to develop a project on the topic of Distance, following the given briefing.
Main Topic and Briefing
The last months of our lives as individuals have been marked by the awareness of the value of distance.
The social distance; the geographical distance of our work and our relationships; the planet made small by the increasingly easy and suddenly interrupted movements; the planet made very small by the need to stay at home; the distance between families, groups and individuals because of their economic status; the proxemics in different cultures (Italians no longer shake hands, in the East no one ever shakes hands); the distance that increases between those who produce and those who consume (food, sales, etc.); the distance finally zeroed with the family with whom one lives; the distance recovered with nature; the reduced distance that animals and flowers have shown towards the built and inhabited world.
The distance between European countries. The distance with the great problems of our lives that have become small.
Choose the course area of your interest and get involved by sharing your thoughts. Express your point of view through your project.
Learn how to apply for Undergraduate courses scholarships
Tuition fees
€ 17.200
Qualification
Title–The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.
Career opportunities
Product Designer, Service Designer, Concept Designer.
Contact school
About this institute
IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...
Contact info
IED - Istituto Europeo di Design
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