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BA in Product Design

IED - Istituto Europeo di Design
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
English
Start dates
Milan
October 2022

Milan
October 2023

Milan
October 2024

About this program

BA in Product Design

The course’s objective is to train Product Designers who can deal with the evolution of the traditional relation between Designer and enterprise towards a new scenario. Nowadays professionals in Design are called to broaden their competences by stepping in not just on the product - the visible part of a project - but also on the related service, the intagible part connected to the relation among product, user and the surrounding system.

The Product Designer shows those methodological competences allowing to design objects, strategies and services in the light of researches and market analysis, useful to industrial, self or artisanal productions. Thanks to a user-centered approach, his work is featured by sympathy between people and projects sustainability.

Admission requirements

Career opportunities - Product Designer, Service Designer, Concept Designer, Inventor and Self-Entrepreneur.

For more information about admission requirements, please visit the school's website.


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Program content

Methodology and structure– In three years, students acquire the worldwide famous Italian design culture, with origins in Leonardo’s genius, capable of expressing works of great aesthetic, functional and emotional value.

To undertake a professional career, students get a wide range of competences: cultural, technical and based on project development. Cultural elements connected to design, architecture and art are analysed but also sociology and anthropology, necessary to comprehend and interpret the evolutionary phenomena of behaviour, the main subject of design.
Students are introduced to marketing, a fundamental tool for analysing brand values and corporate market positioning of the companies they work with, and for reading and anticipating consumer needs and trends.

Students develop their own solid project development method that, starting from ethical, social and sustainability values, allows them to acquire a mindset for strategic design. This design method is completed by the study of tools to develop, assess and explain a project: the pencil, 3D modelling software, rendering, lab work for the construction of models and prototypes using 3D printers. Thanks to the electronic prototyping platform Arduino, students are able to experiment the interaction between functions of the object and people’s behaviour.

Tuition

€ 18.200,00

Qualification

Title - The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.

Career paths

Product Designer, Service Designer, Concept Designer.

Message the school

Want to know more about this program, BA in Product Design? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international...


Read more about this school

Why study at IED - Istituto Europeo di Design

Rather than just keeping in step with the times, IED courses are thriving trend forecasters working as a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines.

Contact info

IED - Istituto Europeo di Design

Via Amatore Sciesa, 4
20135 Milano
Italy

 Show phone number
www.ied.edu


Message the school

Want to know more about BA in Product Design? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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