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BA in Fashion Marketing

IED - Istituto Europeo di Design
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
English
Start dates
Florence
October 2022

Florence
October 2023

Florence
October 2024

About this program

BA in Fashion Marketing

Those involved in marketing in the fashion industry have a deep understanding of the system, processes, methods and materials. They knows how to read the industry and the market and uses their skills to become an important point of connection between the company and the target.

The Undergraduate course in Fashion Marketing addresses the cultural issues, techniques and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media and the challenges of ethics and sustainability. Much of the teaching deals with the theme of marketing intended both as a communication tool for the brand and the product, and as a study discipline applied to market logics.

Admission requirements

For more information about admission requirements, please visit the school's website.


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Program content

Methodology and structure – The aim of the study path is to explain how to read fashion understanding all the elements through its cultural, historical and social signs, the extension of its meaning in the market in relation to analysis, positioning, distribution, identity, brand and consumer in addition to the typical methods and languages of communication for the web and new media, trends and style evolutions

.During the three years course, the teaching supports a qualitative and quantitative approach to marketing, intended as an instrument of narration and communication of the brand and product and as a discipline of study and measurement applied to market logic. Specific notions and tools such as market research and analysis, business plans, budgeting, relational and viral marketing, consumer psychology and brand analysis, help to understand fashion as a system of trends and needs, and to propose a product, consumer and the sector analysis.

The aim of the course is to develop the necessary skills and a contemporary approach to the challenges and complexities of the fashion system and its culture, responding to the needs of autonomy and critical attitude, innovation and quality, connected to the design of an organic and complete marketing plan.

Tuition

€ 18.200,00

Qualification

On completion of this program students will receive a BA in Graphic Design.

Career paths

  • Brand and Communication Specialist
  • Merchandising Specialist
  • Product Manager
  • Fashion Buyer
  • Retail & Store Specialist
  • Digital Coordinator.

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Want to know more about this program, BA in Fashion Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international...


Read more about this school

Why study at IED - Istituto Europeo di Design

Rather than just keeping in step with the times, IED courses are thriving trend forecasters working as a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines.

Contact info

IED - Istituto Europeo di Design

Via Amatore Sciesa, 4
20135 Milano
Italy

 Show phone number
www.ied.edu


Message the school

Want to know more about BA in Fashion Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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