BA in Fashion Marketing

IED - Istituto Europeo di Design
Program overview
3 years
Full time
Bachelor's degree
Scholarships available

Start dates
October 2023

October 2024

October 2025

About this program

BA in Fashion Marketing

The Fashion Marketing Undergraduate Programme delivered at IED Milano will introduce you to the world of marketing as a tool of creative communication

What does it mean to work in Fashion Marketing today? How can we address all the challenges of a fast-changing market? These are just some of the questions that we will help you figure out with our three-year Fashion Marketing degree programme at IED Milano.

Our training package never stops evolving. Based on a study plan that gets updated every year to meet the latest job market needs, it will give you the opportunity to experience what fashion communication is all about. Over the three years, you will learn how to develop and manage an integrated communication strategy. You will work on advertising campaigns, liaise with the media and industry professionals, organize special events and fashion shows. You will also be involved in marketing plans for products, designer and fashion brands.

Your passion will grow into a highly sought-after job, as you quickly become a key link between your company and its target market, with a deep understanding of what both want and need.

Admission requirements

The key asset of the Fashion Marketing degree programme at IED Milano is our method, which is based on learning by doing. This programme will give you the opportunity to be involved in both theory and practical work. You will thus acquire all the tools you need to successfully approach the job market at the end of the three years.

Our philosophy is about working with real business cases from the very first year. This will give you first-hand experience of what working in Fashion Marketing is like, based on real examples and not just on theory. Together we will look at how to approach different types of marketing and communication challenges, starting with the customer's original brief all the way through to presenting data and results.

Over your time here, you will be supported and tutored by a faculty of professionals and experts with a recognized background in their areas of expertise. Other than curricular work, you will also be involved in lab sessions, contests, seminars, special projects, and other activities organized by our school. You will soon realize that the word fashion covers so many different areas and you will be able to join a network of professionals working across all sectors.

This programme aims to prepare future professionals who want to find their way in the Fashion Marketing industry, working as Brand and Communication Specialists, Merchandising Specialists, Product Managers, Fashion Buyers, Retail & Store Specialists and Digital Coordinators.

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Program content

First Year

The first year is the year when you expand your general knowledge and develop your visual culture of fashion. You will be encouraged to carry out research and we will help you with a lot of ideas that you can further investigate in textbooks or case studies. On top of that, you will also start to analyse how styles evolve in fashion, learning about tools and methods for accurate market and customer research.

  • Marketing Methods
  • Fashion Management
  • Fashion Marketing 1
  • Textile Culture
  • Fashion Media
  • Style, History of Arts and Costume
  • History of Fashion 1
  • Computer Graphics 1

Second Year

On your second year, you will go deeper into cultural and technical subjects from the first year with a greater awareness. The focus will be on developing your own critical thinking.

  • History of Fashion 2
  • Phenomenology of Fashion
  • Fashion Product
  • Brand Management
  • Fashion Retail 1
  • Multimedia Communication
  • Fashion Marketing 2
  • Computer Graphics 2
  • Marketing Ethics

Third Year

On your third year, you will learn to work independently on your own projects. You will improve your personal skills as you prepare to successfully move into your future career. You will be able to approach critical analysis, recognize brand strengths and weaknesses, and develop a plan on how to build your own business.

  • Fashion Retail 2
  • Digital Media Marketing
  • Visual Culture
  • Business Management
  • Fashion Marketing 3
  • History of Fashion 3

Scholarships & funding

Several scholarship options are available, please visit the institute website for more information.



Career paths

The three-year degree programme in Fashion Marketing at IED Milano is for anyone who wants to start a career in marketing with some of the most renowned companies in the fashion industry, both domestically and internationally. It is also the best option for those who dream of creating their own fashion brand in the near future.

This programme provides an exciting and dynamic environment and you will soon find out that marketing has also plenty to offer in terms of creativity. You will connect with industry experts, who will be there to support you with your career development. They will also help you build the confidence you need as you prepare to move into the job market.

You will acquire a solid cultural base covering many different disciplines, from history of styles to mass media communication, in combination with more practical subjects such as graphic design. After three years, you will be able to work with Fashion Marketing in all of its many forms, with a greater awareness of all of the different roles available in this industry. There are those who would rather be in a brand management position, while others feel they have more of a sense for selecting a branded series for use in different channels. And there are also those who already view themselves working as key players in real or digital sales management.

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Want to know more about this program, BA in Fashion Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


About this institute

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international expertise...

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Why study at IED - Istituto Europeo di Design

Rather than just keeping in step with the times, IED courses are thriving trend forecasters working as a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines.

Contact info

IED - Istituto Europeo di Design

Via Amatore Sciesa, 4
20135 Milano

Phone no: +39 02 540141
Fax +39 02 55012613

Message the school

Want to know more about BA in Fashion Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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