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BA (Hons) in Business Design

IED - Istituto Europeo di Design
Program overview
3 years
Full time
Diploma / certificate
Scholarships available
Start dates
Barcelona
16,400 EUR
September 2021

Barcelona
16,400 EUR
September 2022

Barcelona
16,400 EUR
September 2023

Program description

BA (Hons) Business Design

The BA (Hons) in Business Design provides training for students in the fields of management, design and technology to drive innovation in companies of the 21st century.

Today’s labour market is increasingly demanding a new professional profile that can participate in multidisciplinary teams in charge of identifying innovation opportunities, generating creative ideas and developing and implementing new strategies, products or services.

The BA (Hons) in Business Design is a course for people aiming to make a contribution to improving the world through user-friendly, technologically feasible and viable solutions for companies.Its three-year programme provides a set of design tools and methodologies that can be applied to companies in order to solve challenges and create valuable solutions.

Program content

Methodology

Design Thinking is not only taught as a subject but is also present throughout the entire learning process. The students alternate between stages of “diverging” work, in which they have to learn to analyse the context in which they are operating, identify opportunities and generate ideas, and stages of “converging” work, in which they have to find and propose solutions, validate them and implement them. Hands-on learning is therefore an integral part of the students’ experience and they are asked to participate actively in the teaching activities, constantly moving between theoretical input and practical exercises.

Objectives

The first year focuses on the basics of design, business and technology. The students explore design at the graphical and product levels and as a key element in communication. They also look at the concept of “user-focused” design. In the area of business, they focus on how to find innovative solutions to complex challenges.

The second year looks in depth at the product research and prototyping stage and familiarises the students with the concepts of user experience and service design so that they can acquire an overall view of the design process as a central management tool for companies in any field. In addition, the students focus on the idea generation and definition process, while closely examining the factors required for managing the legal, financial, branding and communication aspects of business, with an emphasis on the digital world..

In the third year, the students work on exploring design at a more intangible level, such as defining strategies, prototyping services, analysing designs and, in the business and technology section, focusing on defining and implementing innovation processes. Lastly, they have to apply all the knowledge acquired in the three years of the course to develop their final project, in which they are asked to research, define and present proposals and solutions for a real-world corporate challenge. To prepare them to go out into the world of work, the students also touch on the topic of personal branding, in order to develop their own personal brand.

Scholarships & funding

IED offers 170 Scholarships for Undergraduate courses in Italy

IED - Istituto Europeo di Design fosters talent like you offering 170 scholarships covering the total amount or part of the tuition fees.

Scholarships are for Undergraduate Courses 2021/2022 in Fashion, Design, Visual Arts, Communication, Management and Restoration held in Milan, Cagliari, Florence, Rome, Turin, Venice and in Accademia di Belle Arti Aldo Galli Como.

IED is an international education network with a 100% Italian DNA that, since 1966, has been training and researching in the disciplines of Design, Fashion, Visual Arts, Communication and Management of the creative industry.

How to participate
Deadline for project submission: May 5th, 2021

Participation is subject to the registration on the website ied.edu

– Read carefully Regulations and Briefing

– Choose the course you want to apply for and register

To apply, students are asked to develop a project on the topic of Distance, following the given briefing.

Main Topic and Briefing

The last months of our lives as individuals have been marked by the awareness of the value of distance.

The social distance; the geographical distance of our work and our relationships; the planet made small by the increasingly easy and suddenly interrupted movements; the planet made very small by the need to stay at home; the distance between families, groups and individuals because of their economic status; the proxemics in different cultures (Italians no longer shake hands, in the East no one ever shakes hands); the distance that increases between those who produce and those who consume (food, sales, etc.); the distance finally zeroed with the family with whom one lives; the distance recovered with nature; the reduced distance that animals and flowers have shown towards the built and inhabited world.

The distance between European countries. The distance with the great problems of our lives that have become small.

Choose the course area of your interest and get involved by sharing your thoughts. Express your point of view through your project.

Learn how to apply for Undergraduate courses scholarships

Career opportunities

After finishing the course, the students will be able to design and manage strategies in the various areas of a company to create added value for a business and increase its profits. They will be prepared to take on these duties within a company either directly or from a consultancy or strategic design studio.

Their training will allow them to work in innovation departments, managing the uncertainties of the future and incorporating innovation strategies. They will also develop an entrepreneurial mentality that will permit them to design businesses or create start-ups.

They will have the skills needed to work internationally in service design, strategic design, innovation, entrepreneurship and also in the field of communications, both in companies and in consultancies, agencies and studios.

Contact school

Want to know more about this program, BA (Hons) in Business Design? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...


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Contact info

IED - Istituto Europeo di Design

via A. Sciesa 4
20135 Milano
Italy

 Show phone number
www.ied.edu


Contact school

Want to know more about BA (Hons) in Business Design? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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