Innovation and Creativity in Marketing (in English only)
ISCTE-University Institute of Lisbon
Program description
Innovation and Creativity in Marketing (in English only)
Along 3 weeks students will deep dive in the world of innovation and creativity in marketing. They will be asked to create and propose an innovation project based on three real life challenges that they will experience.
At the end of this course, students should be able to:
- Understand de innovation scope;
- Co-ordinate innovation with business strategy;
- Be able to manage the innovation cycle.
Program content
Objectives:
Along 3 weeks students will deep dive in the world of innovation and creativity in marketing.
They will be asked to create and propose an innovation project based on three real life
challenges that they will experience.
At the end of this course, students should be able to:
- understand de innovation scope,
- co-ordinate innovation with business strategy and
- be able to manage the innovation cycle.
Learning outcomes:
At the end of this course, students should:
LG1 - Understand scope of Innovation Management
LG2 - Co-ordinate Innovation Strategy with Business and Brand Strategy
LG3 - Manage the Innovation Process and stimulate Creativity
Tuition fees
Students from ISCTE-IUL's partner universities FEES - 3 ECTS/FEES - 6 ECTS : 450 EUR/1.000 EUR
Students from non-partner universities FEES - 3 ECTS/FEES - 6 ECTS : 550 EUR/1150 EUR
Students from portuguese universities FEES - 3 ECTS/FEES - 6 ECTS : 450 EUR/850 EURISCTE
Students FEES - 3 ECTS/FEES - 6 ECTS : -/500 EUR
Contact school
About this institute
ISCTE-University Institute of Lisbon
Founded in 1972, the University Institute of Lisbon (ISCTE-IUL) is one of the most prestigious public universities in Portugal, particularly focused on postgraduate studies and scientific research. It is organized in four schools: ISCTE Business School, School of Sociology and...
Contact info
ISCTE-University Institute of Lisbon
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