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Innovation and Creativity in Marketing

ISCTE-University Institute of Lisbon
Lisbon
English
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1,150 EUR excl. VAT

Program description

Innovation and Creativity in Marketing

Along 3 weeks students will deep dive in the world of innovation and creativity in marketing. They will be asked to create and propose an innovation project based on three real life challenges that they will experience.

At the end of this course, students should be able to:

  • Understand de innovation scope;
  • Co-ordinate innovation with business strategy;
  • Be able to manage the innovation cycle.

Program content

Objectives:

Along 3 weeks students will deep dive in the world of innovation and creativity in marketing.
They will be asked to create and propose an innovation project based on three real life
challenges that they will experience.
At the end of this course, students should be able to:

  • understand de innovation scope,
  • co-ordinate innovation with business strategy and
  • be able to manage the innovation cycle.

Learning outcomes:
At the end of this course, students should:
LG1 - Understand scope of Innovation Management
LG2 - Co-ordinate Innovation Strategy with Business and Brand Strategy
LG3 - Manage the Innovation Process and stimulate Creativity

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About this institute

ISCTE-University Institute of Lisbon

ISCTE-University Institute of Lisbon

Founded in 1972, the University Institute of Lisbon (ISCTE-IUL) is one of the most prestigious public universities in Portugal, particularly focused on postgraduate studies and scientific research. It is organized in four schools: ISCTE Business School, School of Sociology and...


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Contact info

ISCTE-University Institute of Lisbon

Avenida das Forças Armadas
1649-026 Lisboa
Portugal

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www.iscte-iul.pt

Request information

Want to know more about Innovation and Creativity in Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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