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Entrepreneurial Marketing

ISCTE-University Institute of Lisbon
Program overview
3-4 Weeks
Summer / Short course
English
Start dates
Lisbon
1,150 EUR
Inquire for more information

Lisbon
1,150 EUR
Inquire for more information

Lisbon
1,150 EUR
Inquire for more information

Program description

Entrepreneurial Marketing

This programme is designed to introduce the participants to marketing strategies through the lens of entrepreneurship.

Therefore, this programme learning goals are:
-To understand the differences between managerial and entrepreneurial marketing;
-To appreciate the role of marketing in entrepreneurship;
-To develop viable marketing plan for a new venture.

 

Information regarding COVID-19

Due to the outbreak of COVID-19, the Portuguese government has temporarily closed all schools and universities from March 12th 2020.

In light of this, ISCTE - Instituto Universitário de Lisboa will be suspending face-to-face classes and offering all programs remotely instead. For more information about this, please contact the university.

Program content

Objectives :

This programme is designed to introduce the participants to marketing strategies through the lens of entrepreneurship.

Therefore, this programme learning goals are:

  • To understand the differences between managerial and entrepreneurial marketing
  • To appreciate the role of marketing in entrepreneurship
  • To develop viable marketing plan for a new venture

Program:

  1. Introduction
  • Marketing & entrepreneurship - Different approaches with examples of Icebreaker, Two Wheel View
  • & In Rainbows
  • Role of market research in identifying opportunitie
  • Digital Marketing & Discussion of Assignment
  1. Entrepreneurial communication & positioning
  • Developing effective marketing campaigns - use of web 2 tools
  • Brand management strategies for a new company
  • Public Relations strategies for a start up
  1. Distribution, Pricing & Loyalty
  • Channel Management – how to optimize multiple channels?
  • How to price right? Some useful guidance to pricing
  • Building Customer Relationships - example: Bizrate

Assessment:

The evaluation is based on the following components and respective weights:
- Class participation and attendance: 20%
- Assignments: 40 %
- Final exam: 40%

Teaching Method:

The class format is interactive, with activities and exercises. Students are expected to come to the class, to
prepare and work out the assignments and, in addition, do the required readings.
The active participation of students is much appreciated in order to create an exciting class environment. The
sharing of own experiences, ideas, knowledge and thoughtful comments is the finest ingredient for an
interesting learning experience.

Tuition fees

Students from ISCTE-IUL's partner universities FEES - 3 ECTS/FEES - 6 ECTS : 450 EUR/1.000 EUR
Students from non-partner universities FEES - 3 ECTS/FEES - 6 ECTS : 550 EUR/1150 EUR
Students from portuguese universities FEES - 3 ECTS/FEES - 6 ECTS : 450 EUR/850 EURISCTE
Students FEES - 3 ECTS/FEES - 6 ECTS : -/500 EUR

Contact school

Want to know more about this program, Entrepreneurial Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

ISCTE-University Institute of Lisbon

ISCTE-University Institute of Lisbon

Founded in 1972, the University Institute of Lisbon (ISCTE-IUL) is one of the most prestigious public universities in Portugal, particularly focused on postgraduate studies and scientific research. It is organized in four schools: ISCTE Business School, School of Sociology and...


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Contact info

ISCTE-University Institute of Lisbon

Avenida das Forças Armadas
1649-026 Lisboa
Portugal

 Show phone number
www.iscte-iul.pt

Contact school

Want to know more about Entrepreneurial Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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