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Digital marketing (in Portuguese only)

ISCTE-University Institute of Lisbon
Lisbon
Portuguese
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About this program

Digital marketing (in Portuguese only)

Shall we create a Marketing strategy?

Create a marketing strategy that is suitable and prepared for the challenges of the digital age . Master the latest concepts and tools , fundamental to support the understanding and interpretation of new trends and metrics in the digital environment. Monetize your organization and grow in the digital world with a more complete and global view of best practices.

Admission requirements

Who is it for?

  • Marketing, market and business unit managers.
  • Brand managers, entrepreneurs, consultants or professionals linked to marketing and advertising
  • Managers and staff from different areas who wish to expand their knowledge in digital marketing
  • Executives with training in the field of marketing, communication or commercial who wish to develop knowledge of digital marketing

Does this course require proof of English proficiency?

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Program content

1st Cycle

  • Marketing Strategy and Planning
  • Finance and management control

2nd Cycle

  • Social Networks
  • New Behaviors of the (Consumer/Customer)
  • New Marketing and Sales Trends
  • Blended Marketing

3rd Cycle

  • Digital Advertising and Search Engines
  • Electronic Commerce
  • Metrics in Digital Marketing
  • Project in Digital Marketing I

4th Cycle

  • Digital Public Relations
  • Project in Digital Marketing II
  • LinkedIn Workshop

Tuition

Tuition Fees: 4,990 EUR

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Want to know more about this program, Digital marketing (in Portuguese only)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

ISCTE-University Institute of Lisbon

Founded in 1972, the University Institute of Lisbon (ISCTE-IUL) is one of the most prestigious public universities in Portugal, particularly focused on postgraduate studies and scientific research. It is organized in four schools: ISCTE Business Institute, Institute of Sociology and...


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Contact info

ISCTE-University Institute of Lisbon

Avenida das Forças Armadas
1649-026 Lisboa
Portugal

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www.iscte-iul.pt

Message the school

Want to know more about Digital marketing (in Portuguese only)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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