About this program
Digital marketing (in Portuguese only)
Shall we create a Marketing strategy?
Create a marketing strategy that is suitable and prepared for the challenges of the digital age . Master the latest concepts and tools , fundamental to support the understanding and interpretation of new trends and metrics in the digital environment. Monetize your organization and grow in the digital world with a more complete and global view of best practices.
Who is it for?
- Marketing, market and business unit managers.
- Brand managers, entrepreneurs, consultants or professionals linked to marketing and advertising
- Managers and staff from different areas who wish to expand their knowledge in digital marketing
- Executives with training in the field of marketing, communication or commercial who wish to develop knowledge of digital marketing
Does this course require proof of English proficiency?
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- Marketing Strategy and Planning
- Finance and management control
- Social Networks
- New Behaviors of the (Consumer/Customer)
- New Marketing and Sales Trends
- Blended Marketing
- Digital Advertising and Search Engines
- Electronic Commerce
- Metrics in Digital Marketing
- Project in Digital Marketing I
- Digital Public Relations
- Project in Digital Marketing II
- LinkedIn Workshop
Tuition Fees: 4,990 EUR
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About this institute
ISCTE-University Institute of Lisbon
Founded in 1972, the University Institute of Lisbon (ISCTE-IUL) is one of the most prestigious public universities in Portugal, particularly focused on postgraduate studies and scientific research. It is organized in four schools: ISCTE Business Institute, Institute of Sociology and...
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