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Digital marketing (in Portuguese only)

ISCTE-University Institute of Lisbon
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About this program

Digital marketing (in Portuguese only)

Shall we create a Marketing strategy?

Create a marketing strategy that is suitable and prepared for the challenges of the digital age . Master the latest concepts and tools , fundamental to support the understanding and interpretation of new trends and metrics in the digital environment. Monetize your organization and grow in the digital world with a more complete and global view of best practices.

Admission requirements

Who is it for?

  • Marketing, market and business unit managers.
  • Brand managers, entrepreneurs, consultants or professionals linked to marketing and advertising
  • Managers and staff from different areas who wish to expand their knowledge in digital marketing
  • Executives with training in the field of marketing, communication or commercial who wish to develop knowledge of digital marketing

Does this course require proof of English proficiency?

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Program content

1st Cycle

  • Marketing Strategy and Planning
  • Finance and management control

2nd Cycle

  • Social Networks
  • New Behaviors of the (Consumer/Customer)
  • New Marketing and Sales Trends
  • Blended Marketing

3rd Cycle

  • Digital Advertising and Search Engines
  • Electronic Commerce
  • Metrics in Digital Marketing
  • Project in Digital Marketing I

4th Cycle

  • Digital Public Relations
  • Project in Digital Marketing II
  • LinkedIn Workshop


Tuition Fees: 4,990 EUR

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About this institute

ISCTE-University Institute of Lisbon

Founded in 1972, the University Institute of Lisbon (ISCTE-IUL) is one of the most prestigious public universities in Portugal, particularly focused on postgraduate studies and scientific research. It is organized in four schools: ISCTE Business Institute, Institute of Sociology and...

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Contact info

ISCTE-University Institute of Lisbon

Avenida das Forças Armadas
1649-026 Lisboa

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