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Master's in Marketing

IPAM
Program overview
4 semesters
Master's degree
Start dates
Porto
September 2020  (English)
September 2021  (English)
September 2022  (English)
IPAM

Program description

Master's in Marketing

The world is moving at a very fast pace and modern business is increasingly global. 

This new Master was specially designed to meet the needs and trends of the global marketplace.

The course is taught entirely in English and it is an innovative academic experience with its international focus, its emphasis on ethical and sustainable marketing and its strong links with industry.

The philosophy behind this Master favors open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.

Furthermore, it is fostered a culture of learning by doing: putting theory into practice with hands-on industry partnerships, live case studies, practical workshops and teamwork. Upon completion of this course students will be equipped with the comprehensive knowledge, expertise and skills needed to build a successful career in international settings.

Admission requirements

For more information please visit the institute website.


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Program content

Key Benefits

  • Explore the future of marketing on a global scale, working with companies on real-time projects.
  • Learn to combine sharp analytical skills with creativity to ensure that products and services stand out in a global marketplace.
  • Discover how technology can help to develop sustainable marketing practices, better understand consumer behavior and plan marketing strategies.
  • Study with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing.
  • Acquire comprehensive knowledge, expertise and skills needed to build a successful career in international settings.
  • Understand how international companies design and implement marketing strategies to create customer value and competitive advantage in the markets, in the context of increasingly sophisticated and demanding consumers, digital revolution and globalization.

Career - what careers does this qualification lead to?

This Master aims at developing students’ competencies to become marketing professionals with a global mindset that understand how to shape the future, complex problem solvers with capability to think and work strategically, and emotionally intelligent and socially responsible managers.

Graduates from this course will acquire the knowledge and skills to work in multinational corporations, SMEs operating globally or specialist marketing agencies, in positions involving strategic marketing management, brand management and digital marketing, among others.

Potential careers include: International Marketing Manager; Business Development Manager; Market Research Analyst; Global Product Manager; Digital Marketing Strategist; Brand Manager; Strategy Consultant; Marketing Partnerships Manager; Customer Engagement Manager; Transformation and Innovation Manager.

Continuing studies

This Master aims at developing students’ competencies to become marketing professionals with a global mindset that understand how to shape the future, complex problem solvers with capability to think and work strategically, and emotionally intelligent and socially responsible managers.

Graduates from this course will acquire the knowledge and skills to work in multinational corporations, SMEs operating globally or specialist marketing agencies, in positions involving strategic marketing management, brand management and digital marketing, among others.

Potential careers include: International Marketing Manager; Business Development Manager; Market Research Analyst; Global Product Manager; Digital Marketing Strategist; Brand Manager; Strategy Consultant; Marketing Partnerships Manager; Customer Engagement Manager; Transformation and Innovation Manager.

Request info

Want to get more information about this institute and its programs? Fill out the following form and we'll pass it on directly to a representative from the school, who will respond to your enquiry.

By submitting your enquiry you consent to the processing of your personal data in order to receive advertisement, product and services promotion. To proceed you must accept IPAM's terms of use.

About this institute

IPAM

IPAM

IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines theory and practice, taught by faculty with business...


Read more about this school
Request information

Want to get more information about this institute and its programs? Fill out the following form and we'll pass it on directly to a representative from the school, who will respond to your enquiry.

By submitting your enquiry you consent to the processing of your personal data in order to receive advertisement, product and services promotion. To proceed you must accept IPAM's terms of use.

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