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Online MSc in Digital Marketing & Data Analysis

IPAG Business School
Program overview
10-15 months
Full time
Master's degree
Scholarships available
Start dates
September 2022

February 2023

September 2023

February 2024

About this program

Online MSc in Digital Marketing & Data Analysis

Inspired by the traditional English-speaking university model, the Master of Science, more commonly known as MSc, is a 5-year degree, generally obtained in just over a year, and is aimed at holders of a 3-year degree, at least. It is recognised for its international and highly operational dimension, which gives graduates a strong employability.

The Masters of Science (or MSc) awarded by IPAG combines the academic and scientific requirements of this degree with the school's values and objectives based on the promotion of management adapted to a globalised and rapidly changing world. They allow for a high degree of professionalisation and internationalisation. Graduates are therefore immediately operational in a specific profession and/or sector of activity.

This training is offered in partnership with DataScientest, a hybrid training organisation, currently the leader in Data Science training in France.

IPAG’s MSc programmes are built around a unique format enabling optimal development of managerial, technical and interpersonal skills. Learning is always structured as follows:

  • Core classes: acquiring the basics for a multi-skilled and responsible manager
  • Professional expertise: robust academic training devoted to the professional field selected
  • Soft Skills and Employability Course: development of behavioural and interpersonal skills, often essential for the role of manager
  • Executive Certificate: gaining business experience, in addition to the main course
  • Master’s thesis: completion of a thesis on an academic or operational subject relevant to the chosen field
  • On-the-job experience: possibility of a work-study programme or long-term internship with a company.

Admission requirements

  • MSc in 10 months: a four-year degree (Bac+4 or 240 ECTS credits) or an International Bachelor’s or RNCP (National Directory of Professional Certifications) qualification level 6/7
  • MSc in 15 months: a three-year degree (Bac+3 or 180 ECTS credits) or RNCP qualification level 5

For managers who are re-training or looking to gain expertise, 10 years of experience is required if the academic conditions cannot be met.

An English-language proficiency certificate is required during the application process (TOEIC, TOEFL, IELTS 6, etc.)

For more information about admission requirements, please visit the institute website.

Does this course require proof of English proficiency?

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Program content

Core classes

  • Project management
  • Business Ethics & CSR
  • Research and dissertation methodology
  • Strategic Management

Professional expertise


  • Digital economy
  • Innovation Strategy in Dynamic Global Markets
  • Design thinking and Innovation
  • e-Entrepreneurship
  • Data strategy
  • Data governance

Data Analyst:

  • Programming
  • Dataviz
  • Machine learning
  • Text data extraction and management
  • Databases – big data
  • Business intelligence

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Program delivery

This course is taught 100% online. 


  • 10-month format: €9,000
  • 15-month format: €12,250


Degree: Master of Science Bac+5 level (five years post-secondary)

Career paths

  • Digital Project Manager
  • Traffic Manager
  • RTB Media Trader
  • Data analyst & Marketing Data Consultant
  • Key Account Manager
  • Digital Product Manager
  • Market Research Project Manager
  • Brand Manager
  • Marketing Manager
  • Product Manager
  • Advertising Account Manager
  • Market Research Analyst (Consumer Insights Manager)
  • Competitive Insights Research Manager
  • User Experience Research Manager
  • Market Intelligence Manager
  • Shopper Marketing Manager
  • Web And Data Analyst
  • Digital Insights Strategist

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Want to know more about this program, Online MSc in Digital Marketing & Data Analysis? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Discover IPAG Business School

IPAG Business School is a prestigious business school located in France. With two campuses, in the heart of Paris and Nice, IPAG’s graduates are highly sought after by companies worldwide. The school benefits from an international network of 135 partner universities...

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Why study at IPAG Business School

  • IPAG Business School offers students programs of excellence in an ideal learning environment with its 2 campuses in the very heart of Paris and Nice and its 135 partner universities around the world.
  • IPAG enables students to gain professional experience in France and abroad while developing the high-level managerial skills sought after by companies.
  • International openness: More than 30 nationalities make up the IPAG Student body. 135 partner universities around the world.
  • Academic excellence: The teachers-researchers and the quality of their work enable the programmes to match the need of the corporate world. In addition, nearly 200 business professionals are involved each year.
  • Practical experiences: The possibility of up to 12 months of professional experience with experiential based learning such as business games and case studies. Throughout their studies, students benefit from personalised support (advice, guidance, etc.).
  • A rich student's association life: With more than 30 associations, the school offers a dynamic associative life to all students, with lots of opportunities to get involved on campus. Whether you want to be part of an existing association or create a new one, you will get the chance to find the association that suits you best.

Contact info

IPAG Business School

184, bd Saint-Germain
75006 Paris

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Message the school

Want to know more about Online MSc in Digital Marketing & Data Analysis? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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