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MSc in International Marketing with Tourism & Events Double Degree

IPAG Business School
5 years
Master's degree
On campus
Nice
English
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Program description

MSc in International Marketing with Tourism & Events Double Degree

The M.Sc. in International Marketing with Tourism & Events double degree is an 2-year programme and is open to students commencing their 5th year of the Programme Grande Ecole at IPAG who studied the Master’s in Marketing, Communication, and Sales. It enables students to obtain two degrees in one year: the IPAG Master’s Degree and an M.Sc. in Marketing. The first semester is spent in Edinburgh at Napier University and the second semester at the IPAG campus in Nice.

The M.Sc. in International Marketing with Tourism & Events double degree is a course focused on marketing and management in the tourism and international events industry. Student will develop key skills and competencies necessary to leverage commercial, sporting or cultural events on an international scale. It enables students to gain an in depth understanding of marketing and communication strategies and will allow them to make an impact on company development, especially abroad.

Admission requirements

Students can enter IPAG’s 5th year majors after completion of the 4th year of IPAG’s Programme Grande Ecole.

To enroll in IPAG’s Programme Grande Ecole, candidates who do not hold a French degree need to complete an online application in English. Please visit thededicated page.

Candidates who hold a French degree may enter Programme Grande Ecole directly in year 3 or 4 via the entrance exam Ambitions +.


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Program content

The M.Sc. in International Marketing with Tourism & Events double degree includes:

  • 2 optional electives (2ndsemester): International Festivals ou Events Management
  • 2 electives: Australian e-challenge and Team Building
  • World-class teaching consistently recognised as being among the top 10 best tourism and hospitality management courses in the world (Eduniversal Masters, MSc et MBA ranking)

Continuing studies

  • Marketing Manager
  • Product Manager
  • Sustainable Tourism Developer
  • Event Manager
  • Hospitality Webmarketing Manager

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About this institute

IPAG Business School

Discover IPAG Business School

IPAG Business School is a prestigious business school located in France. With two campuses, in the heart of Paris and Nice, IPAG’s graduates are highly sought after by companies worldwide. The school benefits from an international network of 135 partner universities...


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Why study at IPAG Business School

  • IPAG Business School offers students programs of excellence in an ideal learning environment with its 2 campuses in the very heart of Paris and Nice and its 135 partner universities around the world.
  • IPAG enables students to gain professional experience in France and abroad while developing the high-level managerial skills sought after by companies.
  • International openness: More than 30 nationalities make up the IPAG Student body. 135 partner universities around the world.
  • Academic excellence: The teachers-researchers and the quality of their work enable the programmes to match the need of the corporate world. In addition, nearly 200 business professionals are involved each year.
  • Practical experiences: The possibility of up to 12 months of professional experience with experiential based learning such as business games and case studies. Throughout their studies, students benefit from personalised support (advice, guidance, etc.).
  • A rich student's association life: With more than 30 associations, the school offers a dynamic associative life to all students, with lots of opportunities to get involved on campus. Whether you want to be part of an existing association or create a new one, you will get the chance to find the association that suits you best.

Contact info

IPAG Business School

184, bd Saint-Germain
75006 Paris
France

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Want to know more about MSc in International Marketing with Tourism & Events Double Degree? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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