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M.Sc. in International Marketing with Tourism & Events

IPAG Business School
Nice
English
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Program description

M.Sc. in International Marketing with Tourism & Events

The M.Sc. in International Marketing with Tourism & Events double degree is an 2-year programme and is open to students commencing their 5th year of the Programme Grande Ecole at IPAG who studied the Master’s in Marketing, Communication, and Sales. It enables students to obtain two degrees in one year: the IPAG Master’s Degree and an M.Sc. in Marketing. The first semester is spent in Edinburgh at Napier University and the second semester at the IPAG campus in Nice.

The M.Sc. in International Marketing with Tourism & Events double degree is a course focused on marketing and management in the tourism and international events industry. Student will develop key skills and competencies necessary to leverage commercial, sporting or cultural events on an international scale. It enables students to gain an in depth understanding of marketing and communication strategies and will allow them to make an impact on company development, especially abroad.

Admission requirements

Students can enter IPAG’s 5th year majors after completion of the 4th year of IPAG’s Programme Grande Ecole.

To enroll in IPAG’s Programme Grande Ecole, candidates who do not hold a French degree need to complete an online application in English. Please visit thededicated page.

Candidates who hold a French degree may enter Programme Grande Ecole directly in year 3 or 4 via the entrance exam Ambitions +.

Program content

The M.Sc. in International Marketing with Tourism & Events double degree includes:

  • 2 optional electives (2ndsemester): International Festivals ou Events Management
  • 2 electives: Australian e-challenge and Team Building
  • World-class teaching consistently recognised as being among the top 10 best tourism and hospitality management courses in the world (Eduniversal Masters, MSc et MBA ranking)

Career opportunities

  • Marketing Manager
  • Product Manager
  • Sustainable Tourism Developer
  • Event Manager
  • Hospitality Webmarketing Manager

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About school

IPAG Business School

Discover IPAG Business School

IPAG Business School is a prestigious business school located in France. With two campuses, one in Nice and one in Paris, IPAG’s graduates are highly sought after within the business community. The school benefits from an international network of 100 partner...


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Contact info

IPAG Business School

184, bd Saint-Germain
75006 Paris
France

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