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MSc in International Marketing Double Degree

IPAG Business School
Program overview
5 years
Full time
Master's degree
9,900 EUR
Start dates
9,900 EUR
September 2020

9,900 EUR
February 2021

9,900 EUR
September 2021

9,900 EUR
February 2022

Program description

MSc in International Marketing Double Degree

The dual degree Msc in International Marketing is aimed at students of the Marketing, Communication & Commercial Strategy major. The first semester takes place at IPAG, on the Nice campus, and the second semester in Moscow at the Plekhanov Russian University of Economics. During these two semesters, students learn how to design and apply marketing strategies to different international economic, legal and cultural contexts.

Program content

1st semester courses at IPAG

  • Business, Government & Society
  • The Administrative Process
  • Strategic Marketing Management
  • Multi Chanel Marketing & Media Convergence
  • Introduction to Research Methods
  • Financial Management

2nd Semester courses in Moscow

  • Russian as a foreign language
  • Management of Integrated Marketing & Innovative Products
  • Managerial Economics
  • Customer Service
  • Loyalty Management
  • Marketing planning and audit
  • Service Marketing & Marketing metrics
  • Weekly guest (lectures from guest professors/managers)
  • Dissertation

Career opportunities

Career Opportunities

  • Trade marketer
  • International marketing consultant
  • International marketing research manager
  • International project manager
  • Category manager
  • Product manager

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About this institute

IPAG Business School

Discover IPAG Business School

IPAG Business School is a prestigious business school located in France. With two campuses, in the heart of Paris and Nice, IPAG’s graduates are highly sought after by companies worldwide. The school benefits from an international network of 135 partner universities...

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Why study at IPAG Business School

  • IPAG Business School offers students programs of excellence in an ideal learning environment with its 2 campuses in the very heart of Paris and Nice and its 135 partner universities around the world.
  • IPAG enables students to gain professional experience in France and abroad while developing the high-level managerial skills sought after by companies.
  • International openness: More than 30 nationalities make up the IPAG Student body. 135 partner universities around the world.
  • Academic excellence: The teachers-researchers and the quality of their work enable the programmes to match the need of the corporate world. In addition, nearly 200 business professionals are involved each year.
  • Practical experiences: The possibility of up to 12 months of professional experience with experiential based learning such as business games and case studies. Throughout their studies, students benefit from personalised support (advice, guidance, etc.).
  • A rich student's association life: With more than 30 associations, the school offers a dynamic associative life to all students, with lots of opportunities to get involved on campus. Whether you want to be part of an existing association or create a new one, you will get the chance to find the association that suits you best.

Contact info

IPAG Business School

184, bd Saint-Germain
75006 Paris

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Request information

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