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International Tourism Management BA

CBS International Business School
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
Start dates


Program description

International Tourism Management BA

You could be forgiven for believing that you’ve got a good understanding of what tourism management entails. The familiarity of booking a trip and experiencing a destination as a marketable entity seems almost second nature to us. However, even the shortest excursion often involves intersecting with various facets of hospitality, aviation, event, service and hotel management. What’s more, tourism is directly affected by the environment – and vice versa. Economic, ecological, political and geographical factors greatly influence the touristic landscape. Complex and captivating, tourism management itself is an ever-changing adventure, and a fantastic industry to be a part of.

With an analytical eye, we query the ethics and sustainability of tourism in relation to the wider world, beyond the walls of the classroom, asking questions such as:

  • Cheap holidays are nice – but at whose expense?
  • What are the implications of visiting an area before it is “destroyed” by tourists?

By putting the industry in dialogue with academia, our international tourism management team will help you answer such questions through evaluating the multi-vocal perspectives of different stakeholders. Most importantly however, we invite you to reflect on your own involvement and discover how you can meaningfully contribute to the tourism of the future.

Admission requirements

International Applicants

The admission requirement for studying at CBS International Business School is a secondary school completion and university qualification or full entrance qualification to an applied sciences university. Equivalent qualifications from schools abroad are recognised accordingly. Examples: A-Levels, General Certificate of Education or IB Diploma. In case you do not already possess a school leaving certificate you can submit the previous report. If you wish to obtain in advance an initial assessment of whether your degree is recognized by us, please visit the following website: (this database is only available in German), or send your documents directly to us via our online form. You don’t have direct university entrance qualification? We’ll be happy to consider your application for Prep4University, our foundation year for Bachelor studies at CBS! For detailed information, head over to the Prep4University page. After successful completion you are admitted to enter a Bachelor program at the CBS.

For more information about admission requirements, please visit the institute website.

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Program content

Semester 1

  • Business Operations
  • Business Law
  • Mathematics
  • Statistics
  • Financial Accounting
  • Applied Financial Accounting
  • Introduction To Tourism Management
  • Tourism Geography
  • Business English
  • Foreign Language
  • Personal Skills

Semester 2

  • Microeconomics
  • Applied Microeconomics
  • Marketing
  • Human Resource Management
  • Market Research
  • Cost Accounting
  • Tourism Law
  • Tour Operations
  • Business English
  • Foreign Language
  • Personal Skills

Semester 3

  • Macroeconomics
  • Applied Macroeconomics
  • Strategic Management
  • International Management
  • Introduction To Social Science
  • Empirical Social Research
  • Aviation Management
  • Hotel Business Operations
  • Foreign Language
  • Personal Skills

Semester 4

  • Business Project
  • Business Elective 1
  • Business Elective 2
  • Tourism Marketing
  • Event Management
  • Social Media Marketing
  • Digitalization & Tourism
  • Foreign Language
  • Personal Skills

Semester Abroad

  • Semester Abroad

Semester 6

  • Bachelor Thesis
  • Bachelor Thesis Tutorial
  • Destination Management
  • Tourism Mobilities
  • Business Simulation Game
  • Personal Skills

Scholarships & funding

Please visit the website for scholarship information.

Tuition fees

  • EU students: 9,900 € per year
  • Non-EU students: 13,860 € per year


Qualification: Bachelor of Arts

Credits: 180 ECTS

Career opportunities

After completing a BA in International Tourism Management at CBS, a diverse array of career opportunities will open up to you:

  • Prioritize flexibility, international experience and service-orientated roles? Then hospitality management or hotel management might be a good fit for you.
  • Interested in logistics and operations? Then it might be worth considering a job in the tour operator sector or in destination or aviation management.
  • Perhaps you’ll want to dive deeper into the world of tourism academia, in which case it might be worthwhile to pursue a doctorate.

The opportunities within the global and digital climate of tourism are indeed, endless. Consequently, studying BA International Tourism Management at the CBS will provide you with a world-class environment from which you can springboard into a promising career in the tourism industry!

Contact school

Want to know more about this program, International Tourism Management BA? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

CBS International Business School 

The CBS International Business School is a state-recognized private business school that emerged in 2020 from the individual brand's Cologne Business School (CBS) and European Management School (EMS). It has locations in Cologne, Mainz, and Potsdam, where mainly English-language Bachelor's,...

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Why study at CBS International Business School

Choosing a university is a decision that sets the course for life. CBS International Business School, one of the best private universities of applied science in Germany puts this at the heart of its business, reflected in the slogan “Creating tomorrow”. Studying at CBS offers a unique opportunity to receive international education in English with high practical relevance such as, company tours, internships and business projects.

Contact info

CBS International Business School

Hardefuststraße 1
50677 Cologne NRW

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Contact school

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