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2 years
Full time
Master's degree
Scholarships available
On campus

Program description

Digital Marketing MA

In many sectors, digital marketing is no longer just window dressing for traditional marketing but has become part of the strategic direction – particularly for globally operating companies in almost all sectors of the economy. As the diversity of digital media increases, there is a contemporaneous need in middle and upper management for experts who master both individual disciplines while also bringing management and leadership qualities to the table.

The English-language Master’s in Digital Marketing at CBS International Business School enables you to pursue a career filled with opportunities thanks to general and profound knowledge and well-trained soft skills.

Admission requirements

Prerequisites to study a Master’s in Digital Marketing at CBS

For admission into the Master’s in Digital Marketing, you need a Bachelor’s degree, including 30 credits relating to the field of business administration, and advanced English language skills.

International Applicants

The admission requirements for our CBS Master programs are a first academic qualification with a minimum of 180 ECTS-Credits of a recognised university with a final grade of at least “good”. Applicants who have not attained this grade in their first study course must take a separate entrance examination. The degree should be business-related.

For more information about admission requirements, please visit the institute website.

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Program content

Semester 1

  • Business Economics
  • Empirical Research Methods
  • Strategic Analysis & Management
  • Innovation Management & Digital Transformation
  • Corporate Social Respons­ibility
  • Corporate Governance
  • Digital Strategy Development
  • Digital Storytelling
  • Advanced Inter­cultural Team Leadership
  • Advanced Negotiation and Influencing Skills
  • Language & Communication Skills

Semester 2

  • Digital Content Creation
  • Advanced Digital Marketing
  • Online & Social Media Management
  • Business Project
  • Inter­disciplinary Elective
  • Inter­national Economics
  • Applied Management Accounting
  • Inter­national Project Management
  • Emotional Intelligence
  • Language & Communication Skills

Semester 3

  • Big Data & Cloud Management
  • Omni-Channel Commerce
  • Social Media Monitoring
  • Media Planning
  • Business Simulation Game
  • Inter­disciplinary Elective
  • Master Thesis Tutorial
  • Skills Elective
  • Advanced Digital Marketing Techniques & Tools
  • Language & Communication Skills

Semester 4

  • Master Thesis

Scholarships & funding

Please visit the website for scholarship information.

Tuition fees

  • EU students: 10,620 € per year
  • Non-EU students: 15,060 € per year


Qualification: Master of Arts

Credits: 120 ECTS

Career opportunities

With a Master’s in Digital Marketing from CBS, you will become an expert in how to integrate digital media into the various marketing processes. This makes you incredibly employable with regards to management positions in both operative and strategic marketing in the following:

  • International corporations
  • Content providers and agencies
  • Ad-tech companies
  • Media agencies
  • Or perhaps through starting your own business as an entrepreneur

Contact school

Want to know more about this program, Digital Marketing MA? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

CBS International Business School 

The CBS International Business School is a state-recognized private business school that emerged in 2020 from the individual brand's Cologne Business School (CBS) and European Management School (EMS). It has locations in Cologne, Mainz, and Potsdam, where mainly English-language Bachelor's,...

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Why study at CBS International Business School

Choosing a university is a decision that sets the course for life. CBS International Business School, one of the best private universities of applied science in Germany puts this at the heart of its business, reflected in the slogan “Creating tomorrow”.

Contact info

CBS International Business School

Hardefuststraße 1
50677 Cologne NRW

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Contact school

Want to know more about Digital Marketing MA? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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