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Bachelor Public Relations and Corporate Communication

Instituto Politécnico de Lisboa
6 semesters
Bachelor's degree
Scholarships available

Program description

Bachelor Public Relations and Corporate Communication

Corporate Communication is important for any institution, corporation or public body. With the use of labs in which they experiment with Public Relations, the students experience several situations, organise events or answer proposals of corporations in the area of communication.

Admission requirements

International Student

  • Hold a Portuguese secondary school diploma or
  • Possess a qualification diploma legally equivalent to Portuguese secondary education or
  • Hold a qualification that gives access to higher education, in the country of origin

Undergraduate Courses

  • Document proving the completion of Portuguese secondary education or equivalent (ENEM, in case of Brazilian students) or, the necessary and sufficient qualification for access to higher education in the country of origin duly certified by the competent authorities

For more information about admission requirements, please visit the university website

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Program content

Year 1

1st Semester

  • Communication Theories
  • Statistics
  • Public Relations Theories and Techniques
  • Graphic Communication
  • Interpersonal Communication Laboratory
  • Business Management

2nd Semester

  • Communication and Language
  • Social Analysis
  • Public Relations Laboratory
  • Organizational Theories
  • Multivariate Statistics
  • Writing in Strategic Communication

2 Year

3rd Semester

  • Sociology of Communication
  • Communication Law
  • Strategic Communication Laboratory
  • Organizational Reputation
  • History of Social and Political Ideas
  • Multimedia Editing Laboratory

4th Semester

  • Economic Analysis
  • Visual Languages
  • Communication in Digital Environments Laboratory
  • Strategic Communication in Different Sectors of Activity
  • Research and Evaluation in Public Relations
  • Design and Web Development

3 Year

5th Semester

  • Corporate Communication Laboratory
  • New Trends in Strategic Communication
  • Communication in the Public Interest
  • Marketing and Market Studies
  • Options 1 & 2
    • Communication in the Retail Sector (Luxury)
    • Communication in Tourism and Leisure Sector
    • Advertising Communication
    • Conception and Organization of Events
    • Creativity in Organizations
    • Public Relations in Politics
    • Storytelling and Models of Narrative

6th Semester

  • Communication Consulting Laboratory
  • Public Relations: Context and Problems
  • Art and Communication
  • Options 3 & 4
    • Consumer Behaviour
    • Employee Communication
    • Risk and Crisis Communication
    • Intercultural Communication
    • Communication in Financial Organizations
    • Communication in Local Government
    • Communication for Start-ups
    • Design and Development of Mobile Apps
    • Case Studies: Corporate Communications Project
    • Propaganda History
    • Media Relations

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

The tuition fee for both local/EU and international students is: 3,300€ per year


ECTS: 180

Career opportunities

Companies, Public Institutions and Civil Society Organizations

  • Technician / Director of Communication
  • Technician / Director of Public Relations
  • Technician / Director of Institutional Communication
  • Technician / Director of Corporate Communication
  • Technician / Director of Internal Communication
  • Technician / Director of Public Communication

Consulting In

  • Social Media
  • Community
  • Management - Stakeholder Management
  • Risk Communication
  • Crisis Management
  • Corporate Communication
  • Media Relations
  • Event Management

Contact school

Want to know more about this program, Bachelor Public Relations and Corporate Communication? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Instituto Politécnico de Lisboa logo

Instituto Politécnico de Lisboa

Located in the metropolitan area of Lisbon and composed of eight schools, IPL- Politécnico de Lisboa is a public institution with a long history in the field of higher education. IPL is composed of the following schools: School of Communication...

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Contact info

Instituto Politécnico de Lisboa

Estrade de Benfica 529
1549-020 Lisbon

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Contact school

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