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Bachelor Marketing and Advertising

Instituto Politécnico de Lisboa
6 semesters
Bachelor's degree
Scholarships available
Lisbon
English

Program description

Bachelor Marketing and Advertising

The Advertising and Marketing course instigates the creativity of its students. The students can choose between advertising and marketing, and work based upon real situations, reproducing, for instance, the activities of an advertising agency or designing the marketing strategy of a corporation.

Admission requirements

International Student

  • Hold a Portuguese secondary school diploma or
  • Possess a qualification diploma legally equivalent to Portuguese secondary education or
  • Hold a qualification that gives access to higher education, in the country of origin

Undergraduate Courses

  • Document proving the completion of Portuguese secondary education or equivalent (ENEM, in case of Brazilian students) or, the necessary and sufficient qualification for access to higher education in the country of origin duly certified by the competent authorities

For more information about admission requirements, please visit the university website.


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Program content

Year 1

1st Semester

  • Communication Theories
  • Social Analysis
  • Business Management
  • Graphic Design
  • Advertising Theory and History
  • Marketing Fundamentals

2nd Semester

  • Communication and Language
  • Statistics
  • Psychology of Advertising
  • Advertising System
  • Digital Marketing
  • Creative Writing

Year 2

3rd Semester

  • Visual Languages
  • Economic Analysis
  • Consumer Behaviour
  • Marketing Research
  • Strategic Marketing
  • Strategic Planning Communication Workshop

4th Semester

  • Sociology of Communication
  • Multivariate Statistics
  • Multimedia Production Laboratory
  • Operational Marketing
  • Marketing Communication Techniques
  • Account Management

Year 3

5th Semester (Advertising)

  • Market Strategies
  • Art Direction In Advertising
  • Media Planning
  • Advertising Research
  • Options 1 & 2
    • Branding Storytelling
    • Communication and Human Computer Interaction
    • Consumption and Online Consumers
    • Experiential Marketing
    • Creative Methods and Techniques in Advertising
    • Web 2.0 Marketing

5th Semester (Marketing)

  • Market Strategies
  • Product and Price Strategy
  • Distribution and Sales
  • Applied Research to Marketing
  • Options 1 & 2
    • Branding Storytelling
    • Communication and Human Computer Interaction
    • Consumption and Online Consumers
    • Experiential Marketing
    • Creative Methods and Techniques in Advertising
    • Web 2.0 Marketing

6th Semester (Advertising)

  • Entrepreneurship and Innovation
  • Communication Law
  • Advertising and Marketing Seminar
  • Agency Workshop
  • Options 3 & 4
    • Complements of Management
    • Communication at the Point of Sales
    • Creativity in Art Direction
    • Marketing Analytics
    • Graphic Advertising Production
    • Social Media Marketing

6th Semester (Marketing)

  • Entrepreneurship and Innovation
  • Communication Law
  • Advertising and Marketing Seminar
  • Applied Marketing
  • Options 3 & 4
    • Complements of Management
    • Communication at the Point of Sales
    • Creativity in Art Direction
    • Marketing Analytics
    • Graphic Advertising Production
    • Social Media Marketing

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

The tuition fee for both local/EU and international students is: 3,300€ per year

Qualification

ECTS: 180

Career opportunities

Advertising Branch

  • Executive, Supervisor or Account Director - Creative Director
  • Art Director
  • Copywriter
  • Planner, Supervisor or Media Director
  • Space Negotiator
  • Creative Copy in Direct Marketing
  • TV Producer
  • Communication Project Management in the New Media Area

Ramo Marketing

  • Account
  • Product Manager - Sales Team Manager
  • Marketing Research
  • Technician - Business Intelligence Technician
  • Digital Marketing Manager
  • Commercial Director - Marketing Director

Contact school

Want to know more about this program, Bachelor Marketing and Advertising? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Instituto Politécnico de Lisboa logo

Instituto Politécnico de Lisboa

Located in the metropolitan area of Lisbon and composed of eight schools, IPL- Politécnico de Lisboa is a public institution with a long history in the field of higher education. IPL is composed of the following schools: School of Communication...


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Contact info

Instituto Politécnico de Lisboa

Estrade de Benfica 529
1549-020 Lisbon
Portugal

 Show phone number
www.ipl.pt

Contact school

Want to know more about Bachelor Marketing and Advertising? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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