Bachelor Marketing and Advertising
Instituto Politécnico de Lisboa
Program description
Bachelor Marketing and Advertising
The Advertising and Marketing course instigates the creativity of its students. The students can choose between advertising and marketing, and work based upon real situations, reproducing, for instance, the activities of an advertising agency or designing the marketing strategy of a corporation.
Admission requirements
International Student
- Hold a Portuguese secondary school diploma or
- Possess a qualification diploma legally equivalent to Portuguese secondary education or
- Hold a qualification that gives access to higher education, in the country of origin
Undergraduate Courses
- Document proving the completion of Portuguese secondary education or equivalent (ENEM, in case of Brazilian students) or, the necessary and sufficient qualification for access to higher education in the country of origin duly certified by the competent authorities
For more information about admission requirements, please visit the university website.
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Learn moreProgram content
Year 1
1st Semester
- Communication Theories
- Social Analysis
- Business Management
- Graphic Design
- Advertising Theory and History
- Marketing Fundamentals
2nd Semester
- Communication and Language
- Statistics
- Psychology of Advertising
- Advertising System
- Digital Marketing
- Creative Writing
Year 2
3rd Semester
- Visual Languages
- Economic Analysis
- Consumer Behaviour
- Marketing Research
- Strategic Marketing
- Strategic Planning Communication Workshop
4th Semester
- Sociology of Communication
- Multivariate Statistics
- Multimedia Production Laboratory
- Operational Marketing
- Marketing Communication Techniques
- Account Management
Year 3
5th Semester (Advertising)
- Market Strategies
- Art Direction In Advertising
- Media Planning
- Advertising Research
- Options 1 & 2
- Branding Storytelling
- Communication and Human Computer Interaction
- Consumption and Online Consumers
- Experiential Marketing
- Creative Methods and Techniques in Advertising
- Web 2.0 Marketing
5th Semester (Marketing)
- Market Strategies
- Product and Price Strategy
- Distribution and Sales
- Applied Research to Marketing
- Options 1 & 2
- Branding Storytelling
- Communication and Human Computer Interaction
- Consumption and Online Consumers
- Experiential Marketing
- Creative Methods and Techniques in Advertising
- Web 2.0 Marketing
6th Semester (Advertising)
- Entrepreneurship and Innovation
- Communication Law
- Advertising and Marketing Seminar
- Agency Workshop
- Options 3 & 4
- Complements of Management
- Communication at the Point of Sales
- Creativity in Art Direction
- Marketing Analytics
- Graphic Advertising Production
- Social Media Marketing
6th Semester (Marketing)
- Entrepreneurship and Innovation
- Communication Law
- Advertising and Marketing Seminar
- Applied Marketing
- Options 3 & 4
- Complements of Management
- Communication at the Point of Sales
- Creativity in Art Direction
- Marketing Analytics
- Graphic Advertising Production
- Social Media Marketing
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition fees
The tuition fee for both local/EU and international students is: 3,300€ per year
Qualification
ECTS: 180
Career opportunities
Advertising Branch
- Executive, Supervisor or Account Director - Creative Director
- Art Director
- Copywriter
- Planner, Supervisor or Media Director
- Space Negotiator
- Creative Copy in Direct Marketing
- TV Producer
- Communication Project Management in the New Media Area
Ramo Marketing
- Account
- Product Manager - Sales Team Manager
- Marketing Research
- Technician - Business Intelligence Technician
- Digital Marketing Manager
- Commercial Director - Marketing Director
Contact school
About this institute
Instituto Politécnico de Lisboa
Located in the metropolitan area of Lisbon and composed of eight schools, IPL- Politécnico de Lisboa is a public institution with a long history in the field of higher education. IPL is composed of the following schools: School of Communication...
Contact info
Instituto Politécnico de Lisboa
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